Senior SEO, AI Search Strategist

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Oversee the SEO, AI search (GEO/AEO), and conversion optimization strategies for B2B brands.

• Provide consultancy on SEO, AI search, and CRO strategies for up to six brands.

• Lead organic strategies as a respected and trusted expert in the field.

• Serve as a peer advisor, partner, and friend in client relationships.

• Develop comprehensive content strategies aligned with specific business objectives.

• Foster collaboration and gain support from in-house specialists, executives, and investors.

• Demonstrate success through data and tools such as GA4, GrowthBook, and automations in Google Sheets.

• Monitor and enhance client citations and recommendations in AI responses, as well as organic traffic and conversions.

• Direct team initiatives involving content, code, and analytics specialists.

• Collaborate with fellow Strategists through a unified, centralized process.

• Operate within a team that includes a project manager, writer/editor, tech/analytics specialists, developers, designers, and content implementation experts.

• Optimize and refine content-rich websites for visibility in Google and AI answer engines, while maximizing conversion rates.

⛳️ Requirements

• More than 5 years of experience in SEO and conversion-related topics.

• Experience in account management and client relationship building.

• Proficient in technical SEO, including audits, site architecture, and experiments.

• Skilled in creative SEO, focusing on keywords, content strategy, and linkbait.

• Expertise in conversion optimization, involving various testing and analytics techniques.

• Knowledge of AI search optimization, including Google AI Overviews, ChatGPT, Perplexity, entities, and structured data.

• A curious mindset about AI combined with critical thinking: validate claims before sharing.

• Must have (or be willing to obtain) Google Analytics 4 certification.

• Highly organized, capable of meeting deadlines, and guiding others to do the same.

• Ability to communicate complex concepts clearly and kindly.

• Proficient writing skills aligned with the AP Style Guide.

• Mastery of Google Workspace, Screaming Frog, Semrush, and Google Tag Manager.

• Familiarity with an AI visibility tracker such as Profound, Semrush AI Toolkit, or similar tools.

• Experience in front-end web development with HTML5, CSS3, and JavaScript is an advantage.

• Bonus points for experience with data scraping, spreadsheet skills, or other productivity enhancements.

• Additional experience in building AI-assisted workflows or tools using custom GPTs, Claude projects, Python, or APIs is a plus.

• Samples of previous campaign strategies, execution, and outcomes are advantageous.

🏝️ Benefits

• Performance and profitability bonuses awarded three times a year.

• 15 paid time off (PTO) days.

• 1 paid volunteer (VTO) day.

• 12 paid holidays, including one floating holiday.

• Paid office closure between Christmas and New Year's.

• Comprehensive health, dental, and vision insurance.

• Simple IRA with a 3% match by Orbit.

• Paid parental leave.

• Options for short-term (STD) and long-term (LTD) disability coverage.

• Identity protection options available.

• Budget allocated for professional development.

• Remote work opportunities available.