Senior Sales Analyst – Commercial Go To Market

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify and assess high-potential early-stage leads utilizing internal resources, Dodge, MasterSpec, and SpecLink.

• Create vertical analyses and profiles targeting architectural firms, building owners, and facility managers.

• Monitor significant long-cycle projects featured in construction publications and assign them to the field sales team.

• Track and report on pipeline health, lead-to-opportunity conversion rates, and the transfer of prospects.

• Advocate for GAF Commercial service offerings, including design and specification assistance, roof drainage design, and sustainability and compliance solutions.

• Collaborate with architects, specifiers, building owners, facility managers, spec writers, and roofing consultants to incorporate company products into construction documentation.

• Provide consultation throughout the specification process to align client preferences with technical requirements.

• Engage Building Design and Science teams for opportunities in upselling and cross-selling.

• Coordinate efforts between GAF Commercial and Siplast sales teams from the design phase through to the final bidding process.

• Collaborate with local sales teams on networking events and AIA presentations.

• Ensure data integrity in Salesforce, documenting project details, managing lead transfers, and tracking relationship milestones.

• Analyze historical data and market analytics to refine target company types, verticals, and decision-makers.

• Monitor market trends, competitor products, and emerging technologies to develop actionable Battle Cards.

• Collect industry insights through social media and digital platforms.

• Assist in executing targeted go-to-market campaigns by aligning market data with sales scripts.

⛳️ Requirements

• Bachelor's Degree.

• At least 5+ years of experience in GTM Sales Analysis, Sales Operations, or Specification Sales within the commercial construction, roofing, or building materials sectors.

• Willingness to travel: 5-10%.

• Proficient computer skills, including Google Business Suite.

• Demonstrated experience with commercial construction databases such as Dodge and ConstructConnect.

• Proven experience with specification software like SpecLink and MasterSpec.

• Familiarity with CRM platforms such as Salesforce.

• Understanding of architectural design processes, construction documents, and building science principles.

• Excellent verbal and written communication abilities.

• Documented success in delivering technical presentations, such as AIA programs, to professional audiences.

• High level of self-motivation and organization to manage a multi-brand, multi-territory pipeline remotely.

• Capability to work independently with minimal supervision.

• Eligibility to work in the U.S. without the need for employer-sponsored visa.

🏝️ Benefits

• Options for medical, dental, and vision health insurance for employees and their families.

• Family-building benefits supporting fertility and parenthood.

• 401K plan with employer matching and pre-tax and/or Roth contributions.

• Wellness program.

• Complimentary financial coaching.

• Referral program.

• Product rebates for purchases made for an employee's primary residence.

• Internal training programs and courses.

• Tuition reimbursement program.

• Employee Resource Groups focused on education and allyship.

• Vacation packages available for full-time permanent positions.