Senior Product Marketing Manager – Cybersecurity

This is a fully remote position, open to applicants in United States.

📋 Description

• Craft engaging positioning, messaging, and value propositions for the cybersecurity platform and its solutions.

• Convert technical features and capabilities into clear customer benefits and measurable business outcomes.

• Develop marketing narratives aimed at security executives, security operations teams, technical practitioners, and business leaders.

• Ensure consistent product messaging across all campaigns, presentations, web content, videos, events, and sales materials.

• Collaborate with Product Management on the roadmap, customer use cases, product differentiation, and market opportunities.

• Stay informed about cybersecurity market trends, customer needs, emerging technologies, and competitive shifts.

• Perform competitive analysis that addresses product capabilities, positioning, pricing, strengths, weaknesses, and go-to-market strategies.

• Create competitive battlecards, comparison guides, objection-handling materials, and win/loss insights.

• Prepare Sales and customer-facing teams to effectively communicate competitive advantages.

• Disseminate actionable market intelligence to Product, Sales, Marketing, and executive leadership.

• Design and deliver product and cybersecurity training programs for sales representatives, sales engineers, channel partners, and customer-facing teams.

• Develop sales enablement materials, including pitch decks, solution briefs, talk tracks, FAQs, playbooks, battlecards, and customer presentations.

• Collaborate with Sales leadership to identify knowledge gaps and devise ongoing enablement programs.

• Assist with strategic customer meetings, field events, webinars, and partner training as necessary.

• Produce solution briefs, white papers, presentations, blogs, web content, thought-leadership articles, and customer-facing materials.

• Create scripts, storyboards, and messaging for product videos, demonstrations, webinars, and multimedia campaigns.

• Work alongside creative, digital, communications, and demand-generation teams to execute engaging campaigns.

• Collaborate with customers and internal teams to generate case studies, testimonials, and proof points.

• Lead product launches and go-to-market initiatives in coordination with Product, Sales, Demand Generation, Communications, and Customer Success.

• Define target audiences, buyer personas, use cases, launch plans, messaging, content requirements, and success metrics.

• Support industry analysts, media briefings, events, conferences, and market-facing activities.

• Assess product marketing and sales-enablement effectiveness and propose enhancements.

• Establish differentiated product positioning, enhance sales knowledge, improve competitive readiness, produce compelling content, execute launches, and boost market awareness, sales confidence, and customer engagement.

⛳️ Requirements

• Bachelor’s degree in marketing, business, communications, cybersecurity, computer science, or a related field.

• Over 7 years of product marketing experience, particularly in cybersecurity or enterprise security technology.

• Strong grasp of cybersecurity buyers, market dynamics, enterprise sales cycles, and security operations.

• Familiarity with areas such as SIEM, threat detection and response, security analytics, XDR, NDR, endpoint security, cloud security, SOC operations, or related technologies.

• Proven history of developing product positioning, messaging, competitive intelligence, and go-to-market strategies.

• Demonstrated capability to train and enable sales teams on complex technical products and cybersecurity concepts.

• Exceptional presentation, storytelling, writing, and verbal communication skills.

• Experience in developing video scripts, webinars, product demonstrations, and multimedia content.

• Ability to effectively communicate with both highly technical audiences and executive business stakeholders.

• Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment.

• Experience collaborating with globally distributed Product, Engineering, Sales, and Marketing teams.

• Preferred: Experience marketing a cybersecurity platform as opposed to a single-point solution.

• Preferred: Previous experience supporting enterprise security sales and channel-partner organizations.

• Preferred: Familiarity with analyst relations and industry research organizations.

• Preferred: Experience conducting win/loss analysis and formulating competitive sales strategies.

• Preferred: Understanding of security frameworks, regulatory requirements, and modern security architectures.

• Preferred: Experience working in a high-growth cybersecurity or SaaS company.

🏝️ Benefits

• Pre-IPO Stock Options

• Medical, Dental & Vision care

• 401(k)

• Employee Assistance Program

• Employee Discount Program

• Life Insurance

• Paid time off

• Referral Program

• Rewards and Recognition Program