Senior Product Marketing Manager – Audience Engagement

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the go-to-market strategy for RainFocus's primary events platform throughout the entire customer journey, from evaluation to renewal and growth.

• Collaborate with product and executive leadership to translate platform functionalities into validated, persona-specific use cases.

• Develop and refine positioning, messaging, and pricing strategies, including recommendations for monetization.

• Oversee planning and business readiness for significant company events, such as RainFocus INSIGHT and Sales Kickoff.

• Assist in maintaining the sales enablement asset library.

• Perform market, competitive, and customer research within the enterprise event management sector.

• Manage release and business readiness processes for new platform functionalities and strategic initiatives.

• Generate content including release communications, presentations, webinars, and videos.

• Represent RainFocus as a speaker at customer events, industry conferences, and company gatherings.

• Keep GTM plans and competitive research updated as the definitive source of information.

• Identify and develop AI frameworks and systems to enhance the broader product marketing function.

• Work directly with Fortune 500 event and marketing teams, providing insights to influence the product roadmap.

• Report to the Director of Product Marketing and collaborate with leaders in product, marketing, sales, and customer success.

⛳️ Requirements

• 5-10+ years of proven success in business-to-business software product marketing or product management, with a strong emphasis on marketing.

• Direct experience in the event management software sector or a similar enterprise SaaS category characterized by complex, multi-stakeholder buying groups and large-scale, high-stakes customer implementations.

• Demonstrated ability to construct the business case for a product initiative, including collaboration with executive leadership on roadmap and monetization strategies.

• A solid history of introducing innovative products to market, supported by tangible business results.

• Experience with SaaS organizations operating in an agile development environment with continuous delivery.

• Strong grasp of sales and marketing strategies, dynamics, and processes, as well as enterprise service models.

• Ability to manage large-scale, cross-departmental projects with minimal daily oversight.

• Proven experience in coaching or mentoring other product marketers.

• Practical, hands-on experimentation with AI, ideally with examples of creating a repeatable system or framework.

• Exceptional communication skills, integrity, and sound judgment.

• MBA or relevant comparable experience.

🏝️ Benefits

• Competitive salaries

• Comprehensive benefits

• 401k plan

• Generous paid time off

• Team-building activities