Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement detailed product marketing strategies for Surgent's offerings and solutions.

• Define product positioning, messaging, value propositions, and differentiation tailored for key audiences and market segments.

• Convert intricate product capabilities into customer-centric benefits and narratives.

• Formulate go-to-market strategies for new products, features, and enhancements.

• Collaborate with Product Management to shape product strategy based on market trends, customer needs, and competitive insights.

• Guide product roadmaps and pricing strategies using market, customer, competitive, and performance data.

• Oversee annual planning and budget management for the vertical.

• Discover opportunities to enhance product adoption, revenue, and customer retention.

• Manage SEO, SEM, email, social media, web, influencer, and affiliate strategies.

• Investigate customer needs, industry trends, competitive dynamics, and emerging opportunities.

• Develop buyer personas and customer journey maps.

• Spearhead product marketing strategies for launches and significant enhancements.

• Design launch plans, messaging frameworks, positioning documents, sales tools, and campaigns.

• Partner with Product, Sales, B2B Marketing, Demand Generation, Content, Creative, and other teams.

• Set launch objectives, KPIs, timelines, and post-launch evaluations.

• Lead a vertical marketing team to create awareness, engagement, qualified leads, and adoption campaigns.

• Direct website messaging, email campaigns, digital advertising, webinars, events, thought leadership, and other initiatives.

• Produce customer-facing content illustrating how UWorld addresses significant audience challenges.

• Track and enhance product marketing KPIs, campaigns, pipeline, adoption, and customer engagement.

• Report performance, insights, and recommendations to Marketing and Executive Leadership.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Over 7 years of experience in product marketing, B2B marketing, or a related marketing field.

• Deep understanding of the professional services sector, including buyer decision-making, buying processes, and key stakeholders.

• Capability to manage, mentor, and prioritize tasks for a team of direct reports.

• Proven experience in developing product positioning, messaging, go-to-market strategies, and sales enablement programs.

• Strong analytical abilities with the capacity to convert market and customer data into actionable strategies.

• Familiarity with SEO, SEM, email, graphic design, and social media best practices.

• Proficient in SEO analytics tools such as Google Analytics, Google Search Console, SEM Rush, or equivalent.

• Exceptional written, verbal, and presentation skills.

• Ability to collaborate effectively with Product, Sales, Marketing, and Executive Leadership.

• Skilled in managing multiple projects and priorities in a fast-paced environment.

🏝️ Benefits

• Competitive compensation (dependent on experience).

• Paid time off (based on a sliding scale according to hire date and work hours).

• Parental leave.

• Bereavement leave.

• 8 hours of volunteer time.

• Generous paid holiday schedule, including the entire week of Christmas.

• Comprehensive medical, vision, dental, life, disability, and pet insurance.

• 401(k) retirement plan with 5% employer matching (eligibility after 90 days of employment).

• Annual professional and career development opportunities.

• Social Committee that fosters an inclusive environment to connect with coworkers in an enjoyable manner.