Senior Product Marketing Manager

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Lead the positioning of the portfolio by establishing solution narratives, network messaging, and market architecture across various product lines.

• Create messaging frameworks and content strategies for websites, campaigns, thought leadership, and customer communications.

• Define the ideal customer profile (ICP), buyer, and user personas, and take ownership of the buying experience, which includes deliverables, content, and journey design.

• Manage competitive counter-positioning and competitive initiatives for each product line.

• Utilize AI-driven market intelligence, customer insights, competitive intelligence, and analytics to enhance positioning and go-to-market strategies.

• Cultivate market and customer expertise through customer interactions and participation in industry events.

• Generate customer success stories, speaking opportunities at events, and webinars.

• Collaborate with Product Management on win/loss analyses, competitive intelligence, pricing, promotional strategies, and packaging decisions.

• Design and lead comprehensive go-to-market strategies for product launches.

• Develop messaging, content, and enablement materials to support sales and channel success.

• Work alongside Sales Enablement to provide training and encourage adoption.

• Collaborate with Customer Marketing on case studies, testimonials, and advocacy initiatives.

• Partner with Product, Sales, and Marketing teams on acquisition, expansion, retention, and product adoption strategies.

• Evaluate the effectiveness of marketing programs and leverage data to enhance sales and marketing processes.

• Represent SPS Commerce at conferences, webinars, customer events, media opportunities, and presentations.

⛳️ Requirements

• Bachelor's degree in business or marketing with 7+ years of product marketing experience, or a Master's degree with 5+ years of relevant experience.

• Proven track record of owning go-to-market strategies for a product line or portfolio.

• A minimum of 3-4 years in a market-facing role.

• Experience in delivering presentations to customers and prospects.

• Proficient in conducting competitor analysis and market research.

• Experience influencing pricing, packaging, or product strategy decisions alongside Product Management.

• Experience presenting to senior leadership and executive audiences.

• Exceptional skills in tracking return on investment (ROI).

• Strong public speaking and writing abilities.

• Excellent interpersonal and leadership skills.

• Capability to interact effectively with staff, colleagues, cross-functional teams, and external parties.

• Experience mentoring junior team members.

• Proficiency in Microsoft Office, Project, or Basecamp.

• Familiarity with collaboration and CRM tools such as Slack and Salesforce.

• Experience managing portfolio or platform-level positioning across multiple product lines is preferred.

• Previous experience with pricing and packaging strategies is preferred.

• Familiarity with tools such as Marketo, Pardot, Omniture, and Google Analytics is preferred.

• Experience in B2B SaaS or a similarly complex, multi-persona buying environment is preferred.

🏝️ Benefits

• Health insurance

• Dental insurance

• Vision insurance

• Disability insurance

• Life insurance

• Paid time-off

• 401(k)

• Health and flexible spending accounts

• Stock purchase plan