Senior Product Marketing Manager

This is a fully remote position, open to applicants in North America.

📋 Description

• Take ownership of the entire product launch process, including external market releases and internal team training, ensuring comprehensive positioning, enablement, and amplification.

• Oversee the full lifecycle of customer success stories, from identifying potential subjects to conducting interviews, creating content, obtaining legal approvals, and distributing the final pieces.

• Develop and manage Siena Academy, crafting a curriculum designed to enhance customer adoption and demonstrate product value.

• Create a competitive intelligence framework comprising battlecards, takedown decks, and positioning models that empower sales to succeed.

• Construct ROI calculators and business case documents that effectively communicate value differentiation.

• Develop a visual asset repository that includes case studies, one-pagers, before-and-after comparisons, and templates for immediate use by the sales team.

• Establish robust feedback loops with sales, customer success, and product teams to identify which assets contribute to pipeline growth and successful deal closures.

• Monitor the utilization of marketing assets, their impact on the pipeline, win rates, and revenue attribution to refine effective strategies.

⛳️ Requirements

• 3-5+ years of experience in product marketing within B2B SaaS companies, preferably in the enterprise sector.

• Demonstrated success in creating marketing materials that have had a direct influence on pipeline, win rates, or deal velocity.

• Proven experience in developing customer education initiatives or academies from the ground up.

• Proficiency in AI tools such as Claude, ChatGPT, Midjourney, Lovable, and v0 to enhance output quality and volume.

• Expertise in designing custom AI workflows and prompts that boost marketing efficiency.

• In-depth knowledge of enterprise sales processes and the requirements of sales teams to successfully close deals.

• Strong focus on execution, with a tendency to deliver quickly and iterate based on feedback.

• A data-driven mindset for assessing effectiveness and prioritizing high-impact activities.

🏝️ Benefits

• Genuine ownership. You will tackle problems rather than just tasks, enjoying the freedom to solve them in your own way and the confidence to do so without constant managerial oversight.

• Impactful work that matters. Your contributions will quickly reach real consumer brands.

• A pioneering category. The Agent of Record represents uncharted territory, filled with unsolved challenges and innovative models, rather than a saturated market.

• A team that values your expertise. We operate globally, embrace asynchronous communication, and maintain low bureaucracy. We hire adults and treat you as one.

• Competitive salary accompanied by equity or stock grants. Take ownership of what you create.

• Learning budget. As you grow, so does our collective success.

• AI fluency as a standard. Few environments will accelerate your work with production AI as quickly or effectively.