Senior Product Manager – Retail Media Data, Measurement & Auction Strategy

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Take ownership and shape the product strategy and roadmap focused on Retail Media auction performance, data, measurement, and reporting.

• Establish requirements and discover opportunities to enhance bidding, ranking, relevance, and overall commercial performance.

• Specify advertising tracking needs, event taxonomies, and data agreements across campaign management, ad serving, customer interactions, attribution, and reporting.

• Ensure reliable ingestion of advertising data into the Unified Data Platform.

• Make advertising data accessible for internal reporting, advertiser insights, measurement, and optimization.

• Create measurement and reporting capabilities that assess campaign effectiveness, incremental sales, reach, and return on advertising investment.

• Collaborate with Data Science, Data Engineering, Analytics, and software engineering teams to convert business requirements into scalable solutions.

• Lead product discovery, prioritization, and delivery while balancing business goals, technical dependencies, and stakeholder expectations.

⛳️ Requirements

• Around 5–7 years of product management experience, preferably in data products, analytics, AdTech, marketing technology, or e-commerce.

• Comprehensive end-to-end product ownership experience, from discovery and roadmap creation to delivery, adoption, and ongoing enhancement.

• Strong grasp of data products, analytics, and measurement principles.

• Capability to convert complex data into actionable business outcomes.

• Technical proficiency to work with Data Engineers, Data Scientists, Analysts, and software engineers, as well as to understand and critique technical requirements.

• Familiarity with SQL, data modeling, reporting, or BI tools; hands-on expertise is advantageous but not mandatory.

• Strong stakeholder management skills and the ability to navigate competing technical and commercial priorities.

• Understanding of advertising performance and commercial measurement principles.

• Emphasis on delivering measurable value.

• Previous experience as a Data Analyst, Data Scientist, or Analytics Engineer is a plus.

• Familiarity with digital advertising and auction mechanics is considered beneficial.

• Exposure to Retail Media, AdTech, or marketing analytics is advantageous.

• Experience in building data products or platforms from the ground up is a plus.

🏝️ Benefits

• Work from home, including individually arranged remote work for up to 20 days each year anywhere in the EU.

• Team-building events and regular company gatherings.

• Kindergarten grant of €100 per month for employees covering childcare expenses.

• Free, anonymous professional psychological support through nilo.

• Support for internal and external training and career development.

• Fully covered Deutschland Ticket.

• Urban Sports Club (M) membership package and access to sports/health opportunities.