Senior Product Manager – Growth Marketing Enablement

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the connection between marketing and product at Kraken Consumer.

• Establish the marketing product roadmap, intake model, and collaboration standards.

• Develop product surfaces that support paid social, search, affiliate, and offline acquisition campaigns.

• Influence mobile acquisition through in-product social, creator partnerships, community engagement, and friend-referral strategies.

• Manage user acquisition and reactivation lifecycle initiatives.

• Design and implement campaign experiences across push notifications, email, social media, paid advertising, in-app, and web channels.

• Enhance lifecycle messaging and conversion rates.

• Administer incentives for both new and returning users, including offers, referrals, recurring deposits, and earn-led campaigns.

• Identify funnel leaks and conduct experiments to boost conversion rates.

• Optimize landing page and search performance.

• Establish a foundation that allows for the measurement of paid and offline channels.

• Collaborate with marketing, design, engineering, and data teams as the growth-enablement leader.

• Define and report on acquisition and reactivation metrics, including outcomes from unsuccessful experiments.

• Contribute to Kraken Consumer, a crypto platform that provides spot trading, margin, futures, staking, and OTC services.

⛳️ Requirements

• Over 5 years of experience as a Product Manager.

• More than 2 years of experience in Growth marketing.

• Proven track record of owning a marketing product roadmap from start to finish.

• Experience in designing and launching customized campaign experiences across in-app and web journeys.

• Familiarity with lifecycle messaging, including push notifications and email.

• Background in managing offers, referral mechanics, recurring deposits, and earn-led campaigns.

• Ability to apply user psychology and UX principles to enhance conversion funnels.

• Experience in improving landing page and search performance.

• Skills in building product foundations for measuring both paid and offline channels.

• Capacity to collaborate effectively with marketing, design, engineering, and data teams.

• Ability to define and report on acquisition and reactivation metrics.

• Candidates may be required to complete job-related skills or work-style assessments.

• Must select a city and country for work.

• Must disclose whether work authorization sponsorship is required.

🏝️ Benefits

• Equity program.

• Bonus program.

• Wellness allowance.

• Medical benefits.

• Dental benefits.

• Vision benefits.

• 401(k).

• Dogfooding Kraken products is mandatory for all employees upon joining Kraken.