Senior Product Manager – Growth Marketing Enablement

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of the connection between marketing and product at Kraken Consumer.

• Develop the marketing product roadmap, intake model, and collaboration standards from scratch.

• Enhance acquisition funnel efficiencies and drive conversion improvements.

• Activate acquisition channels including paid social, search, affiliates, and offline campaigns.

• Influence mobile acquisition through in-product social interactions, creator partnerships, community involvement, and friend-referral strategies.

• Manage user acquisition and reactivation throughout the entire lifecycle.

• Design and implement campaign experiences across push notifications, email, social media, and paid channels.

• Enhance lifecycle messaging for push notifications and emails.

• Oversee incentives for both new and returning users.

• Conduct experiments to identify and address funnel inefficiencies.

• Optimize landing page and search performance while ensuring paid and offline channels are measurable.

• Collaborate with marketing, design, engineering, and data teams as the primary owner of growth enablement.

• Define and report on acquisition and reactivation metrics.

⛳️ Requirements

• Over 5 years of experience as a Product Manager.

• More than 2 years of experience in Growth marketing.

• Proven track record of managing a marketing product roadmap from start to finish.

• Skill in designing and launching customized campaign experiences across in-app and web journeys.

• Expertise in enhancing lifecycle messaging through push notifications and emails.

• Experience managing incentives, including offers, referral systems, recurring deposits, and earn-led campaigns.

• Ability to utilize user psychology and UX principles to optimize conversion funnels.

• Proven experience in improving landing page and search performance.

• Strong collaboration skills with marketing, design, engineering, and data teams.

• Ability to define and report on acquisition and reactivation metrics.

• Candidates may be required to complete job-related skills or work-style assessments.

🏝️ Benefits

• Kraken product dogfooding is a requirement once employees are onboarded.

• Equal opportunity employer dedicated to fostering a diverse and non-discriminatory workplace.