Senior Product Manager – Growth

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the growth strategy, priorities, roadmap, and results for the New Business funnel.

• Develop and continually refine the experimentation roadmap.

• Evaluate performance across various channels, segments, and stages of the customer journey.

• Transform ideas from hypothesis to validation and measurement through experimentation, research, prototyping, and product modifications.

• Lead the execution and delivery with Engineering from solution design to launch, managing scope, trade-offs, dependencies, and execution risks.

• Assess post-launch outcomes and leverage insights to guide future priorities.

• Enhance customer understanding through behavioral analysis, persona creation, segmentation, and both quantitative and qualitative research.

• Oversee the New Business customer experience and collaborate with UX to enhance flows, usability, and conversion rates.

• Keep abreast of contemporary B2C UX patterns and trends.

• Manage the roadmap for the UX team.

• Facilitate strategic discussions and decisions with senior and executive leadership.

• Collaborate across Product, UX, Engineering, Data, Marketing, and other stakeholders within a matrixed environment.

• Convey complex problems and insights to executive, business, and technical stakeholders.

• Partner with Engineering to comprehend system behavior, technical limitations, dependencies, and product feasibility.

• Leverage AI in discovery, research, analysis, experimentation, decision-making, and delivery processes.

• Assist fellow Product Managers with growth analytics, experimentation, and performance measurement.

⛳️ Requirements

• Over 7 years of experience in Product Management, including more than 4 years focused on Growth in B2C products.

• Demonstrated success in creating measurable impact across acquisition, conversion, activation, experimentation, or transactional customer journeys.

• Extensive hands-on experience with product analytics and experimentation methodologies.

• Strong discovery skills in behavioral analysis, customer segmentation, persona development, and both quantitative and qualitative customer research.

• Excellent critical thinking and product judgment abilities.

• Strong judgment regarding UX and customer experience.

• Capability to operate autonomously, influence without direct authority, and drive decisions among senior leaders and complex cross-functional teams.

• Solid understanding of product architecture and system behavior.

• Proficient in AI, with practical experience using AI throughout product workflows beyond basic productivity applications.

• Ability to articulate complex product and data narratives clearly and succinctly, including making recommendations to senior leadership.

• Experience with complex, multi-step transactional processes such as checkout, quotes, or applications (preferred).

• Experience in a high-volume B2C setting such as insurance, fintech, e-commerce, marketplaces, or gaming (preferred).

🏝️ Benefits

• Flexible remote-first work environment.

• Home office allowance provided.

• "Office in a box" that includes all essential tech equipment.

• Half days off before public holidays.

• Flexible health and dental plans for families, inclusive of mental health support.

• Health and personal spending accounts available.

• Parental leave top-up.

• Reimbursement for educational assistance covering courses, conferences, books, and memberships.

• Opportunities to learn from industry experts and advance your career.

• Weekly Friday huddles to connect.

• Virtual and in-person team-building activities.