Senior Product Manager, Education

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the product vision, strategy, and roadmap for CrossFit's Education business line.

• Set product objectives, success metrics, and KPIs, while assessing performance.

• Leverage customer insights, product analytics, market trends, and business data to inform decision-making.

• Oversee the entire product lifecycle from discovery and validation to development, launch, adoption, measurement, and iteration.

• Guide decisions regarding learner experience, course registration, content creation and delivery, learning platforms, and credentialing.

• Assess options for building, purchasing, modernizing, or replacing legacy platforms and vendor tools.

• Collaborate with Engineering and Design teams to define initiatives and prioritize workflows.

• Facilitate launches with go-to-market strategies, communication, training, and adoption plans.

• Enhance metrics for enrollment, completion, conversion, retention, and revenue per learner.

• Conduct experiments related to acquisition, activation, upgrades, and re-engagement.

• Work alongside Education leaders and program owners to identify challenges and prioritize enhancements.

• Communicate the strategy, roadmap decisions, progress, risks, and outcomes to executives and stakeholders.

• Establish operational rhythms for visibility into the roadmap, dependencies, risks, and decision-making.

• Coordinate with adjacent product owners to ensure strategic alignment and sequencing.

⛳️ Requirements

• A Bachelor's degree or a comparable combination of education and relevant experience.

• Over 7 years of product management experience at a senior level, including substantial ownership of digital products or platforms.

• Familiarity with education technology, certification or credentialing, online learning, learner growth products, or growth product experience across acquisition, activation, conversion, and retention.

• Strong product judgement that connects customer needs with business strategy, technology, and financial outcomes.

• Understanding of learning management systems, content creation, course delivery, credentialing, and learner-facing experiences, alongside deep growth experience.

• Capability to define funnel and learning metrics, enhance measurement capabilities, and employ experimentation.

• Experience dealing with legacy systems, vendor integrations, and fragmented data environments.

• Ability to prioritize investments and make challenging trade-offs in resource-limited settings.

• Solid understanding of modern software development and experience collaborating with Engineering and Design teams.

• Proficiency with contemporary AI tools such as Claude.

• Excellent communication and presentation skills for executive audiences.

• Proven experience in launching and refining products that achieve measurable customer and business outcomes.

• Experience in partnering with Engineering, Design, and senior business leaders.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and retirement plans.

• Opportunities for professional development and advancement.

• Flexible working hours and a supportive work environment.

• Access to exclusive CrossFit events and training programs.