Senior Product Manager, Digital Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee digital acquisition strategies and roadmaps aligned with measurable business objectives.

• Convert customer, business, and technical requirements into clear functional specifications.

• Collaborate with engineering teams to ensure that requirements are well-understood, accepted, and effectively delivered.

• Analyze funnel and customer journey data to pinpoint conversion gaps and opportunities for growth.

• Work closely with analytics teams to establish metrics, assess performance, and inform decision-making.

• Facilitate collaborative sessions with business, product, analytics, and technology stakeholders.

• Present insights, progress, and strategic priorities to executive leadership.

• Design intake procedures, prioritization frameworks, and operational models for teams handling a high volume of requests.

• Align stakeholders around clear priorities, responsibilities, and execution plans.

• Monitor roadmap progress and adapt priorities based on data, business requirements, and delivery limitations.

⛳️ Requirements

• Over 10 years of experience in digital strategy, customer journey enhancement, product management, or conversion-focused roles.

• Proven track record of developing digital acquisition roadmaps and guiding them through execution.

• Solid experience in writing functional specifications that engineering teams can confidently work from.

• Capability to work directly with funnel and performance data without depending solely on prepared reports.

• Experience in designing operational models, intake processes, or prioritization frameworks for high-demand teams.

• Strong executive presence with the ability to articulate strategic recommendations clearly.

• Proficient in collaborating effectively in detailed working sessions with engineering, analytics, and IT teams.

• Excellent organizational, analytical, and stakeholder management skills.

• Applicants must have authorization to work for any employer in the U.S.; visa sponsorship is not available.

• Experience with membership, subscription, or recurring enrollment acquisition models.

• Background in nonprofit, federated, or franchise settings.

• Experience in supporting offerings with multiple participation tiers, products, or enrollment paths.

• Familiarity with youth or family audiences and the privacy requirements pertaining to minors.

🏝️ Benefits

• Equal Opportunity Employer dedicated to promoting a diverse and inclusive workplace.

• Accommodation in the application process is available upon request.