Senior Product Manager, Ad Formats

This is a fully remote position, open to applicants in Canada.

📋 Description

• Act as the main product partner for sales teams targeting new advertiser categories, such as payment providers, upper-funnel non-endemic advertisers, and ad tech providers.

• Assist in scaling non-endemic advertising to become a substantial revenue stream.

• Collaborate with sales teams concentrating on savings, in-store, and AI formats.

• Establish the 0→1 strategy for each initiative and oversee its execution.

• Coordinate efforts among cross-functional teams within Instacart.

• Identify and prioritize additional opportunities within the Instacart Ads ecosystem as projects advance.

• Report on trade-offs, progress, and outcomes to senior stakeholders, including the GM of Ads.

⛳️ Requirements

• Proven experience in product management for ad formats, with a solid grasp of user-facing ad experiences.

• Demonstrated success in launching user-facing products while managing the balance between user needs and advertiser expectations.

• Experience in managing partnerships and vendors, including external technology solutions.

• Strong stakeholder management capabilities across sales, engineering, and cross-functional teams.

• Familiarity with performance advertising products.

• Ability to develop new products from 0→1 in dynamic, fast-paced environments.

• Background in ad tech, retail media, or a closely related field.

🏝️ Benefits

• New hire equity grant.

• Annual refresh grants.

• Flexible working location options (home, office, or coffee shop).

• Regular in-person events.

• Market-competitive compensation and benefits.