Senior Product Manager, Consumer Lifecycle, MarTech

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the roadmap for data enablement, customer communication platforms, and eMarketing tools to address marketing needs, lifecycle functions, and new conversion use cases.

• Develop and enhance lifecycle journeys that deliver personalized experiences at scale, from initial communications to re-engagement and retention efforts.

• Modify lifecycle programs as new initiatives arise, such as lease protection, post-checkout offers, and affiliate programs.

• Convert complex data requirements from marketing and business partners into straightforward product specifications for engineering teams.

• Collaborate with data engineering and analytics teams to pinpoint gaps in data availability, quality, and segmentation capabilities.

• Transform data deficiencies into actionable backlog items.

• Define use cases, features, requirements, and acceptance standards for communication platforms, including notifications, content management, and campaign tools.

• Lead cross-functional projects involving marketing, technology, and lifecycle teams.

• Provide structure to ambiguous challenges and foster alignment among stakeholders.

• Create voice-of-customer feedback mechanisms using insights from communication performance, support signals, and behavioral data.

• Utilize AI agents, automation, and workflow tools as integral components in lifecycle and communication processes.

• Evaluate risks and develop structured, data-driven written narratives for leadership.

• Analyze product and platform performance and establish metrics for both technical health and business value.

• Manage relationships with vendors related to communication services and CMS tools.

• Ensure ongoing communication among marketing, engineering, and operations concerning strategy, timelines, obstacles, and results.

⛳️ Requirements

• 5 to 7 years of experience in software Product Management.

• Proven track record of managing data products or data enablement initiatives, with an understanding of data flow, consumption, and how to enhance its utility for business stakeholders.

• Familiarity with marketing technology platforms, including customer communications, CMS, campaign management, or notification systems.

• Direct, hands-on proficiency with lifecycle and analytics tools (e.g., Braze, Iterable, Adobe Journey Optimizer, Amplitude, or similar platforms).

• Demonstrated ability to work with AI-native tools and workflows, such as AI agents, automation, and LLM-assisted operations.

• Capable of transitioning between high-level strategic thinking and detailed execution.

• Excellent communication skills for both technical and non-technical audiences.

• High integrity and a strong drive to deliver the best possible product.

• Ability to self-motivate, self-manage, and remain adaptable in a fast-paced environment.

• Bachelor's degree or equivalent professional experience.

• Curiosity, adaptability, and openness to continuous learning as roles and workflows develop.

• Experience with lifecycle communications or customer journey tools (preferred/possible additional qualification).

• Knowledge of chat platforms, conversational AI, or digital service products (preferred/possible additional qualification).

• Background in FinTech or financial services (preferred/possible additional qualification).

• Experience collaborating with or alongside data engineering or analytics teams (preferred/possible additional qualification).

• Experience in mobile and web-based products (preferred/possible additional qualification).

🏝️ Benefits

• Competitive Compensation.

• Comprehensive Health Benefits; including Medical, Dental, Vision, Life Insurance, and Paid Parental Leave.

• Company Matched 401k.

• Paid Time Off, Holidays, and Volunteer Time.

• Diversity Alliance Resource Groups.

• Employee Stock Purchase Program.

• Tuition Reimbursement.

• Charitable Gift Matching.

• Necessary Equipment and Services Provided for the Job.