Senior Product Manager, Consumer Lifecycle, MarTech

This is a fully remote position, open to applicants in Arizona, +1 more state.

📋 Description

• Take charge of the roadmap for data enablement, customer communication platforms, and eMarketing tools to address marketing requirements, lifecycle functions, and new conversion use cases.

• Develop and enhance lifecycle journeys that provide personalized experiences at scale, from initial communications to re-engagement and retention efforts.

• Convert intricate data needs from marketing and business stakeholders into straightforward product specifications for the engineering team.

• Collaborate with data engineering and analytics teams to pinpoint deficiencies in data availability, quality, and segmentation capabilities, transforming them into actionable backlog items.

• Outline use cases, features, requirements, and acceptance criteria for communication platforms, including notifications, content management, and campaign tools.

• Lead cross-functional projects that encompass marketing, technology, and lifecycle teams.

• Create voice-of-customer feedback mechanisms utilizing communication performance metrics, support signals, and behavioral data.

• Function as an AI-first product developer, leveraging AI agents, automations, and workflow tools in lifecycle and communication processes.

• Evaluate risks and generate structured, data-driven reports for leadership.

• Assess product and platform performance and develop metrics to measure technical health and business value.

• Oversee vendor relationships for communication vendors, CMS tools, and other third-party platforms.

• Facilitate communication among marketing, engineering, and operations teams, translating strategies into actionable plans and keeping stakeholders updated.

⛳️ Requirements

• 5 to 7 years of experience in software Product Management.

• Proven track record of managing data products or initiatives focused on data enablement.

• Knowledge of data flow, its consumption, and strategies to enhance its utility for business stakeholders.

• Experience with marketing technology platforms, including customer communications, CMS, campaign management, or notification systems.

• Hands-on expertise with lifecycle and analytics tools such as Braze, Iterable, Adobe Journey Optimizer, Amplitude, or similar platforms.

• Proficient in utilizing these tools to establish requirements and oversee outcomes.

• Comfortable working with AI-native tools and workflows, including AI agents, automations, and LLM-assisted operations.

• Ability to shift between high-level strategic planning and detailed execution.

• Outstanding communication skills: listening, writing, presenting, and collaborating with both technical and non-technical audiences.

• High level of integrity and the ambition to create the best possible product.

• Self-motivated and able to adapt in a fast-paced environment.

• Bachelor's degree or equivalent work experience.

• A strong sense of curiosity, adaptability, and willingness to learn as roles and workflows evolve.

• Experience with lifecycle communications or customer journey tools is advantageous.

• Familiarity with chat platforms, conversational AI, or digital servicing products is a plus.

• Background in FinTech or financial services is a plus.

• Experience collaborating with or alongside data engineering or analytics teams is a plus.

• Experience with mobile and web-based products is a plus.

🏝️ Benefits

• Comprehensive Health Benefits; including Medical, Dental, Vision, and Life Insurance.

• Paid Parental Leave.

• Company Matched 401k.

• Paid Time Off.

• Paid Holidays.

• Paid Volunteer Time.

• Participation in Diversity Alliance Resource Groups.

• Employee Stock Purchase Program.

• Tuition Reimbursement.

• Charitable Gift Matching.

• Provision of Job Required Equipment & Services.

• Competitive Compensation.