Senior Product Manager, Audiences

This is a fully remote position, open to applicants in United States.

📋 Description

• Define the strategy for Fetch’s off-platform audience products

• Transform advertiser requirements, market potential, partner insights, and business objectives into prioritized roadmap initiatives

• Create lookalike and predictive audience solutions in collaboration with data science and engineering teams

• Establish audience taxonomy, descriptions, selection criteria, and discovery functionalities

• Manage specifications for audience generation, sizing, expansion, activation, refresh, and visibility of status

• Prioritize and facilitate integrations with Demand-Side Platforms (DSPs), identity providers, and activation partners

• Empower self-service audience processes through reusable services, tools, and external APIs

• Enhance audience coverage, sizing, and targeting using identity and data science capabilities

• Lead requirements gathering, dependency coordination, implementation, testing, launches, and continuous enhancements

• Monitor adoption rates, activation success, match rates, expansion turnaround, delivery reliability, and operational costs

• Link product investments to revenue opportunities through go-to-market (GTM) strategies and Business Development

• Ensure that audience creation, expansion, and dissemination adhere to approved data usage and access protocols

⛳️ Requirements

• Over 5 years of experience in product management, with at least 3 years in programmatic advertising, audience products, or ad technology

• Proven experience in managing a product roadmap while prioritizing based on customer requirements, commercial impact, technical dependencies, and effort

• Direct experience in developing audience activation products, DSP integrations, or platforms for audience data sharing

• Solid understanding of audience segmentation, identity resolution, privacy-compliant matching, and the trade-offs between audience scale and precision

• Familiarity with lookalike or predictive audiences and capability to collaborate with data scientists on use cases, evaluation metrics, and product specifications

• Technical proficiency in APIs, data pipelines, and partner integrations

• Strong product judgment and the ability to assess build-versus-partner options

• History of transforming vague opportunities into live products and enhancing them based on adoption, quality, and operational metrics

• Excellent communication skills across technical and commercial teams, along with the capability to lead discussions with partners

• An inquisitive nature about AI and a readiness to thoughtfully employ new tools

🏝️ Benefits

• Equity for full-time employees

• 401(k) matching dollar for dollar, up to 4% of eligible salary

• Comprehensive medical, dental, and vision insurance plans, including pet coverage

• Annual education reimbursement of $10,000

• Participation in Employee Resource Groups and the Inclusion Council

• Flexible Paid Time Off (PTO)

• 9 paid holidays per year

• A week-long break at the end of the year

• 14 weeks of fully paid parental leave

• An additional 6 weeks of paid childbirth recovery leave for birthing parents

• Flexible return-to-work schedule

• One-time $2,000 Calvin Care Cash incentive for employees welcoming new family members

• Flexible work environment: option to work remotely from anywhere in the US for roles based in the US

• Hardware and software provided for remote work