Senior Product Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Assist in enhancing Sobi’s presence and reputation as a reliable partner in Poland.

• Build relationships with key opinion leaders and achieve agreed outcomes with partner organizations.

• Tailor global brand marketing strategies and execute programs, including digital initiatives.

• Evaluate market dynamics, patient/caregiver journeys, and customer/market insights.

• Work collaboratively across departments with Medical, Pricing, Patient Advocacy, HQ, and other internal teams.

• Forge connections with KOLs, relevant organizations, Brand Champions, KAMs, and other stakeholders.

• Oversee external agencies that support brand and disease messaging as well as promotional materials.

• Monitor performance and pinpoint opportunities to better address customer needs.

• Represent the needs of Poland to the global marketing team and facilitate a successful launch in Poland.

• Collaborate with the CEE platform.

• Customize and implement local Commercial Models for designated brands.

• Create and modify marketing strategies and materials, including briefs, production, MLR/Promo Mats/Veeva, distribution, and team training.

• Formulate commercial activity plans using omnichannel strategies.

• Lead local cross-functional teams without direct reporting lines.

• Manage product operational expenditures, including budget planning, utilization, KPI/ROI monitoring, and ROI-based optimization.

• Dedicate 20% of work time in the field to support business activities and manage relationships with customers and stakeholders.

• Participate in local and international congresses; gather, archive, report, and apply field-activity data in CRM.

• Engage in HQ project groups and support global and local business plans.

• Provide insights on local market needs and competitor activities.

• Involved in planning and offering input for assigned products.

• Report to CL and management in accordance with Sobi’s requirements and standards.

• Attend regular teleconferences and meetings.

⛳️ Requirements

• University degree level education.

• 5+ years of product management experience in pharmaceutical marketing, preferably in the rare disease sector.

• Preferred commercial experience with innovative products and/or pre-launch and launch experience in the innovative pharmaceutical market and/or pharmaceutical marketing experience in analytics, market research, or digital marketing.

• Sales experience is an advantage.

• Strong leadership, effective communication, and teamwork abilities.

• High level of ownership and adaptability to learn new concepts.

• Strong problem-solving and critical-thinking skills paired with an analytical mindset.

• Comprehensive understanding of national healthcare systems and practices.

• Proficient in Excel, Word, PowerPoint, and Outlook.

• Effective oral and written English business communication skills.

• Fluent in Polish.

• Experience in data analysis, including sell-in/sell-out and insights generation.

• Familiarity with calendar and product operational expenditure budget management.

• Experience managing multi-stakeholder projects, ensuring results are delivered on time and within budget.

• Flexibility and capability to manage change and navigate uncertainty.

• Strong key customer relationship management, negotiation, and management skills.

• Ability to identify and assess business opportunities.

• Category B driving license.

• Proactive, courageous, and positive attitude.

• Result-oriented and committed to transforming the status quo.

• Respect for diversity and ability to work with minimal supervision.

• Curious and eager to pursue personal development.

• Cooperative disposition.

• Trustworthy with high ethical standards.

🏝️ Benefits

• Employees have the option to work remotely.