Senior Product Manager, AI Adoption – Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the product-led growth strategy for Demandbase’s AI-native application.

• Oversee the complete adoption funnel from discovery and activation to ongoing usage, capability composition, AI consumption, and growth.

• Identify behaviors that signify substantial customer value.

• Collaborate with application product managers to eliminate friction and introduce pertinent jobs or capabilities.

• Design and conduct experiments related to onboarding, recommendations, defaults, templates, notifications, approvals, usage visibility, and upgrade paths.

• Formulate lifecycle strategies for both new and existing customers across GTM personas.

• Work alongside Product Analytics and Data Science on instrumentation, behavioral cohorts, experimentation techniques, and retention and expansion metrics.

• Collaborate with Finance, Sales, Customer Success, and Marketing on AI packaging, credit models, trials, entitlements, and expansion strategies.

• Create reusable growth patterns and platform requirements across composable capabilities.

• Transform successful experiments into sustainable product experiences and operational practices.

• Establish a unified AI adoption and monetization funnel.

• Define activation for key jobs-to-be-done and the integrated product experience.

• Minimize the time to achieve the first significant AI outcome.

• Enhance the number of active users and tenants completing high-value AI tasks.

• Boost repeat AI usage and multi-capability adoption.

• Identify behaviors that forecast retention, expansion, and increased AI consumption.

• Initiate and assess experiments that enhance adoption.

• Assist in defining mechanics for trials, entitlements, credit visibility, and usage-based expansion.

⛳️ Requirements

• 5+ years of experience in Product Management or a related field.

• Background in SaaS growth, product-led growth, AI products, or workflow platforms.

• Proven track record of influencing activation, retention, expansion, or consumption metrics through delivered product changes.

• Experience in onboarding, core workflows, lifecycle engagement, packaging, and monetization.

• Strong analytical skills and sound judgment in experimentation.

• Experience in influencing multiple product teams without taking control of their roadmaps.

• Ability to connect customer behavior, qualitative research, product strategy, and commercial outcomes.

• Familiarity with enterprise buying and adoption dynamics, including admins, champions, permissions, enablement, and sales-assisted expansion.

• AI product experience is highly preferred.

• Authorization to work legally in the United States.

• Must disclose U.S. work authorization status.

• Must indicate whether visa sponsorship will be required.

🏝️ Benefits

• Investment in people, culture, and community.

• Commitment to diversity, equity, and inclusion.

• Equal opportunity workplace.

• Individualized consideration for applicants with criminal records.