Senior PR Consultant – Media Relations B2B

This is a fully remote position, open to applicants in Italy.

📋 Description

• Develop the media relations strategy and curate a qualified media list focusing on economics, HR, management, and SMEs.

• Identify newsworthy themes by highlighting data, case studies, and trends related to Sales Line.

• Compose press releases, tailored pitches, and media notes.

• Conduct pitching and direct follow-up with journalists and editorial offices.

• Suggest interviews, comments, and editorial contributions.

• Prepare spokespeople for media interactions.

• Monitor media coverage and produce periodic reports.

• Collaborate closely with the Managing Director to position Sales Line and its spokespersons as authoritative sources.

• Build a credible media presence through earned media rather than advertising.

⛳️ Requirements

• A minimum of 5 years of experience in press office and B2B media relations.

• Documented media placements in economic, HR, or business publications achieved personally.

• Direct relationships with economic, HR, and management editorial teams.

• Excellent writing skills in Italian.

• Good command of English.

• Ability to work independently and provide consultative support.

• Preferred: experience with consulting firms, headhunters, or professional services.

• Preferred: media placements in publications such as Il Sole 24 Ore, Corriere Economia, Affari & Finanza, Milano Finanza.

• Freelance collaboration with VAT registration.

• Willingness to provide a presentation, 3 documented B2B media placements achieved personally, initial 3 media topics, and a financial proposal for a 3-month pilot.

🏝️ Benefits

• A 3-month pilot project with the potential for ongoing collaboration.

• Full operational autonomy, working remotely.

• Direct relationship with the Managing Director.

• Strong themes and original data to develop press content.