Director, Digital PR

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee, guide, and mentor a team of Digital PR Managers, providing continual feedback, supporting career growth, and conducting annual performance evaluations.

• Lead digital PR strategy and the execution of campaigns for a select group of enterprise-level clients.

• Propose innovative concepts, create data-driven client studies, offer expert insights, and implement content syndication to secure placements and enhance brand authority.

• Inform clients about the significance and advantages of Digital PR, translating campaign KPIs into insights linked to broader marketing and business objectives.

• Act as the agency's Digital PR subject matter expert during new client onboarding calls, sales discussions, and internal training sessions.

• Expand the program while ensuring that initiatives adhere to current best practices for earned media and the evolving landscape of search and AI discovery behavior.

• Monitor Digital PR KPIs and evaluate team performance.

• Regularly update and maintain internal training materials.

• Collaborate with teams in Creative, Analytics, Content Marketing, and Sales.

• Develop campaign ideas, frameworks for data studies, and best practices for outreach.

• Influence how earned placements and expert commentary contribute to client brand authority in the context of changing audience discovery and trust due to LLMs and AI platforms.

⛳️ Requirements

• Minimum of 6 years of experience in Digital PR or earned media, including campaign ideation and outreach, within a digital agency setting.

• Proven experience in creating and leading Digital PR campaigns for B2B clients, with the ability to craft narratives around intricate products, industries, and decision-makers.

• At least 2 years of experience in people management, leading and coaching a high-performing team.

• Advanced proficiency in Pitchbox (or a similar platform) and the ability to utilize it effectively.

• Experience in developing and executing enterprise-level Digital PR campaigns, including data-focused studies and expert commentary initiatives.

• Proven track record of leading outreach and placement strategies to enhance earned media outcomes.

• Familiarity with SEO and PR tools such as Profound, Ahrefs, SEMrush, and Cision.

• In-depth understanding of current and emerging digital trends, particularly how LLMs and AI platforms are reshaping content discovery and brand authority.

• Excellent verbal and written communication skills.

• Experience with reporting and visualization tools, including Google Analytics and Looker Studio.

• Position may be performed remotely in most states in the US, with certain exclusions.

• Not eligible for immigration sponsorship.

🏝️ Benefits

• Remote-first culture.

• Unlimited paid time off (PTO).

• Extended holiday break during winter.

• Flexible working hours.

• Options to work from any location.

• Complete parental leave coverage at 100% pay.

• 401(k) matching program.

• Comprehensive Medical, Dental, Vision, Life, and Pet Insurance.

• Sponsored life insurance coverage.

• Short Term Disability insurance and additional voluntary coverage options.

• Annual Class Pass credits.