Manager, Public Relations Strategy

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Develop and implement comprehensive media relations strategies that align with corporate priorities, product launches, major weather events, research announcements, partnerships, and significant company milestones.

• Build and sustain relationships with reporters, editors, producers, and influencers across national, business, technology, science, trade, and broadcast media.

• Compose, edit, and oversee the distribution of press releases, media advisories, statements, talking points, FAQs, and executive communications.

• Lead proactive media outreach to secure coverage that emphasizes AccuWeather’s Superior Accuracy™, innovation, thought leadership, AccuWeather For Business solutions, and the AccuWeather Network.

• Act as a primary media contact, manage incoming inquiries, and coordinate interviews with executives, meteorologists, and subject matter experts.

• Collaborate cross-functionally to ensure messaging alignment and enhance media impact.

• Oversee communications during major weather events and other time-sensitive situations.

• Monitor media coverage, analyze results, and provide reports and insights to leadership.

• Assist with executive visibility initiatives and thought leadership opportunities.

• Maintain organized media lists, press materials, messaging documents, and coverage archives.

• Collaborate with external PR agencies or vendors as necessary.

• Lead and mentor corporate communications interns.

• Report directly to the Vice President of Corporate Communications and work alongside the Director of Corporate Communications and Media Relations Supervisor.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.

• 2-4+ years of progressive experience in media relations, public relations, or corporate communications.

• Demonstrated success in securing national and top-tier media coverage.

• Outstanding writing, editing, and storytelling capabilities.

• Experience acting as a spokesperson and managing media inquiries.

• Strong knowledge of AP Style and media best practices.

• Ability to excel in a fast-paced environment, especially during high-profile weather events.

• Strategic thinker capable of translating complex scientific and technical information into engaging media narratives.

• Excellent relationship-building and interpersonal skills.

• Strong organizational and project management skills.

• Composed, decisive, and solutions-oriented under pressure.

• Team-oriented with the ability to work independently.

• High level of professionalism and sound judgment.

• Proficient in Microsoft Office and digital collaboration tools.

• Willingness to work outside of regular business hours, including nights and weekends, as necessary.

🏝️ Benefits

• Equal employment opportunity and affirmative action employer.

• Reasonable accommodations for individuals with disabilities.