Senior Performance Video Creative – Consumer

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage paid video initiatives for Kraken Consumer, encompassing product launches, promotional campaigns, and ongoing activities.

• Create video content tailored for Meta, TikTok, YouTube, LinkedIn, Reddit, and X, adhering to the unique specifications and native styles of each platform.

• Conceptualize and edit performance videos into comprehensive cross-format campaign packages.

• Produce AI-generated and AI-assisted videos while maintaining reusable AI-enabled workflows.

• Propose culturally relevant, internet-savvy, and experimental ideas alongside routine projects.

• Adapt and localize video content across various markets, languages, formats, and regulatory standards.

• Oversee approximately a dozen simultaneous workstreams that often span multiple formats and regions.

• Analyze creative testing outcomes, ascertain reasons for the success of variants, and create follow-up hooks, concepts, and edits.

• Transition into AI-assisted paid static creative as required.

• Collaborate with Product Marketing, compliance, and regional teams to obtain necessary approvals.

• Uphold high craft standards and maintain organized files for future use.

• Report directly to the Creative Lead, Consumer Creative & Design, functioning as a senior individual contributor without direct reports.

⛳️ Requirements

• A minimum of 5 years of experience in performance video creative within a high-volume in-house team or performance agency, preferably in fintech, crypto, gaming, or another regulated sector.

• Submission of a portfolio with the application, showcasing paid videos, briefs or objectives, shareable results, two or three complete video cuts, at least one AI-generated or AI-assisted piece, and one tested concept with data-driven insights.

• Proven video production skills from conceptualization to finished, sound-designed cuts.

• Advanced proficiency in generative AI video and image tools, with demonstrated shipped work.

• Strong instincts for platform-native content across Meta, TikTok, and YouTube.

• Experience participating in a structured creative testing program.

• Proficiency in key performance metrics such as thumb-stop rate, hook rate, CTR, CVR, CPA, and ROAS.

• Capability to translate test findings into creative strategies.

• Deep understanding of internet and meme culture, along with a sense of humor.

• Ability to work efficiently under tight deadlines, including rapid turnarounds, review cycles, and last-minute adjustments.

• Comfort in navigating regulatory constraints, including risk warnings, disclaimers, and market-specific requirements.

• Strong copywriting skills for scripts and on-screen text.

• Willingness to complete job-related skills or work-style assessments.

• Eligibility to work from a designated country and disclose work location; any sponsorship needs must be communicated.

🏝️ Benefits

• Equity

• Bonus program

• Wellness allowance

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k)

• Equal opportunity employment

• Consistent application of job-related skills or work-style assessments across all candidates

• Requirement to engage with Kraken products after joining