Senior Performance Video Creative - Consumer

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of paid video initiatives for Kraken Consumer, encompassing product launches, campaigns, promotions, and ongoing activities.

• Develop video content tailored for Meta, TikTok, YouTube, LinkedIn, Reddit, and X, adhering to platform-specific guidelines and native formats.

• Conceptualize, edit, and deliver comprehensive cross-format performance video sets.

• Produce AI-generated and AI-assisted videos while upholding reusable AI workflows.

• Propose culturally relevant, internet-savvy, and innovative concepts.

• Adapt and localize videos to meet the needs of various markets, languages, formats, and regulatory standards.

• Oversee around a dozen simultaneous workstreams in an average month.

• Analyze creative testing outcomes and transform performance insights into fresh hooks, concepts, and edits.

• Generate AI-assisted static creative for paid campaigns as required.

• Collaborate with Product Marketing, compliance, and regional teams to secure necessary approvals.

• Uphold high standards of craftsmanship and maintain organized, reusable files.

• Report to the Creative Lead, Consumer Creative & Design, functioning as a senior individual contributor without direct reports.

⛳️ Requirements

• A minimum of 5 years of experience in performance video creative within a high-volume in-house team or performance agency.

• Submission of a portfolio with the application, emphasizing paid video work, including full video cuts, AI-generated or AI-assisted projects, and a tested concept with documented results.

• Proven video production skills from initial concept to a polished, sound-designed final cut.

• Advanced proficiency with generative AI video and image tools, with examples of completed work.

• Strong instincts for platform-native content across Meta, TikTok, and YouTube.

• Experience with structured creative testing methodologies.

• Understanding of key metrics such as thumb-stop rate, hook rate, CTR, CVR, CPA, and ROAS.

• Familiarity with internet and meme culture.

• Capability to work efficiently under tight deadlines, multiple review rounds, and last-minute changes.

• Comfort with regulatory constraints, risk warnings, disclaimers, and market-specific requirements.

• Skill in copywriting for scripts and on-screen text.

• Must be eligible to work from a country listed in the job posting.

🏝️ Benefits

• Kraken product dogfooding is mandatory for all employees once they join Kraken.

• Commitment to equal opportunity employment.

• Consistent application of job-related skills or work-style assessments across all candidates.

• Ongoing acceptance of applications unless a specific deadline is indicated.