Senior Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and manage paid advertising platforms including LinkedIn, Google Ads, Reddit, and YouTube.

• Direct paid advertising efforts toward enhancing enterprise brand recognition and pipeline development.

• Collaborate with Growth Marketing, ABM, and SEO teams on the performance and optimization of campaigns.

• Provide bi-weekly updates to marketing leadership and stakeholders regarding budget performance and ROI.

• Work alongside RevOps to enhance campaign attribution, tracking, and data precision.

• Establish daily optimization routines to boost CTR, CPL, and ROAS.

• Conduct weekly performance evaluations and pinpoint actionable insights.

• Create revenue attribution reports, including ABM attribution via platform APIs.

• Keep track of budget pacing and channel efficiency.

• Explore new platforms, audiences, and creative formats for testing.

• Formulate a monthly experimentation roadmap and collaborate with functional leaders.

• Manage the email marketing program, encompassing ad-hoc sends and nurture campaigns.

⛳️ Requirements

• 6-10 years of experience in demand generation or performance marketing within a B2B SaaS or agency setting.

• Demonstrated success in managing annual paid media budgets exceeding $1M with quantifiable ROI.

• Practical experience working with RevOps and marketing operations to ensure data integrity and reporting accuracy.

• Familiarity with campaign experimentation, A/B testing, and ongoing optimization.

• Strong communication and project management abilities.

• Required experience with Google Analytics, Google Ads, and LinkedIn Ads.

• Preferred familiarity with HubSpot, Vector, Salesforce, and Sigma.

• Excellent quality assurance skills are preferred.

• Proven capability to lead and develop a small team.

• Experience with account-based paid media strategies.

• Strong creative instincts and ability to collaborate effectively with design and content teams.

• Ability to translate performance metrics into business recommendations and revenue impacts.

• Proficiency with macOS.

• Comfortable working fully remotely using Slack, Google Workspace, and Zoom.

• Must have authorization to work from the candidate's home location; Fingerprint does not sponsor visas.

🏝️ Benefits

• Fully remote work with a globally distributed team.

• Salary determined by function, level, and geographic location.

• Inclusive workplace culture.

• Opportunity to work from nearly any country, subject to local restrictions.

• Visa sponsorship is not available.