Senior Performance Analyst, Fashion

This is a fully remote position, open to applicants in Brazil, +6 more countries.

📋 Description

• Take charge of the execution, performance, and growth of paid advertising services for complex, enterprise-level accounts.

• Direct the paid advertising strategy and performance marketing for key accounts.

• Act as the primary escalation point for key accounts and address any roadblocks.

• Utilize cross-channel and technical expertise, including attribution, incrementality, and advanced measurement.

• Supervise campaign execution and ensure quality assurance.

• Maintain accurate budget pacing and provide guidance on budget adjustments.

• Offer proactive strategy recommendations and identify opportunities and risks.

• Keep client testing roadmaps and manage experimentation projects.

• Identify performance risks and differentiate between normal fluctuations and genuine account risks.

• Lead strategic discussions with clients and focus on performance enhancements.

• Mentor and develop team talent through coaching, training, and support.

• Provide training on platforms, tools, industry trends, and best practices.

• Collaborate on new business pitches and conduct audits.

• Implement recommendations from the Power Circuit solutions roadmap.

• Utilize AI technologies to enhance workflows, insights, and performance.

• Assist leadership in owning and improving a core department pillar.

• Audit and support strategy across 8-10 existing accounts on a quarterly basis.

⛳️ Requirements

• Advanced proficiency in both spoken and written English.

• 5-6 years of experience in digital marketing.

• At least 4 years of experience within an agency environment.

• Minimum of 3 years of hands-on experience in Search Engine Marketing.

• Experience in campaign development and optimization, including bid optimization, keyword research, and ad copy development for large, enterprise-level accounts.

• Extensive campaign management experience in three or more of the following: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads.

• At least 3 years of direct experience with Meta ads direct response campaigns.

• Experience in Lead Generation and B2B marketing.

• Proficient in Google/Microsoft Office Suite(s).

• Skilled in Google Analytics.

• Expert understanding of funnel marketing and paid advertising within the marketing funnel.

• Ability to derive meaningful insights from marketing data.

• Exceptional written and verbal communication skills.

• Strong organizational and project management abilities.

• Self-motivated with a strong desire to achieve success.

• Excellent interpersonal skills.

• Confident in client-facing presentations and communication.

• Strong work ethic and quick, independent learning capabilities.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to diversity and inclusion.