Senior Partner Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee co-marketing initiatives for strategic alliance partners such as AWS, Microsoft, Shopify, and SAP.

• Synchronize demand generation, content, product marketing, and field teams with alliance objectives.

• Convert partner go-to-market strategies into co-marketing programs that drive pipeline growth.

• Craft joint value propositions and tailored messaging for partners.

• Develop communications and materials for landing pages, one-pagers, event assets, and sales teams.

• Plan, implement, and manage co-marketing budgets and Market Development Funds (MDF).

• Monitor expenditures, ensure adherence to partner programs, and optimize return on investment.

• Design and execute partner-channel demand generation initiatives, including marketplace listings, campaigns, co-hosted webinars, newsletters, and joint paid media efforts.

• Create solution briefs, battle cards, and collaborative pitch materials for partner sales and solutions teams.

• Represent Celigo at events hosted by partners and within marketplaces.

• Manage submissions for event content, presence at events, and optimization of marketplace listings.

• Track and report on pipeline influence, partner-sourced leads, MDF utilization, and co-selling activities.

• Cultivate relationships with marketing counterparts at strategic partner organizations.

• Coordinate joint planning cycles and address partner inquiries.

⛳️ Requirements

• Minimum of 7 years of experience in B2B marketing.

• At least 2 years dedicated to partner, alliance, or channel marketing in a SaaS setting.

• Practical experience with one or more major platform ecosystems: AWS, Microsoft, SAP, Shopify, or a similar enterprise platform.

• Demonstrated success in co-marketing programs that yielded measurable pipeline results.

• Ability to identify mutually beneficial pathways between two large organizations with differing objectives.

• Proficiency in navigating large partner organizations and fostering cross-team relationships.

• Strong understanding of demand generation tactics, including digital campaigns, webinars, content syndication, marketplace optimization, and field events.

• Excellent written communication capabilities.

• Competence in tracking programs within CRM or marketing automation systems and independently generating reports.

• Familiarity with iPaaS, integration, or ERP ecosystems is an advantage.

• Highly organized and self-motivated.

• Comfortable managing multiple partner relationships at the same time.

🏝️ Benefits

• Remote-first culture.

• Three weeks of vacation starting from year one.

• Wellness days and holidays to help recharge.

• Parental leave.

• Comprehensive benefits package.

• Monthly technology stipend.

• Opportunities for recognition and career development.

• Competitive salary.

• Rapid learning opportunities.

• Inclusive and high-growth work environment.