Senior Paid Search Strategist – Enterprise

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement SEM strategies that align with client goals.

• Perform keyword research and conduct competitive assessments.

• Create and oversee campaign budgets and financial forecasts.

• Develop testing schedules and consistently enhance clients’ SEM initiatives.

• Collaborate with the team to produce Quarterly Business Reports (QBRs).

• Keep abreast of industry developments, algorithm updates, and new technologies.

• Design, optimize, and manage PPC campaigns across Google Ads, Bing Ads, and additional platforms.

• Craft and refine ad copy to achieve optimal click-through rates.

• Set up and enhance landing pages to boost conversion rates.

• Execute A/B tests and other strategies for optimization.

• Monitor and evaluate campaign performance utilizing analytics tools.

• Produce regular reports on KPIs and campaign effectiveness.

• Offer insights and recommendations for ongoing improvements.

• Regularly communicate with clients regarding their business objectives and goals.

• Present campaign outcomes, insights, and recommendations to clients.

• Respond promptly to client inquiries and concerns.

• Suggest and implement new strategies and tools as necessary.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.

• Demonstrated experience (usually 5+ years) in managing Search, Shopping, and Performance Max campaigns.

• Experience overseeing enterprise-level e-commerce paid media, including feed management.

• Certification in Google Ads and other pertinent digital advertising platforms.

• Experience in a Marketing Agency is required.

• Strong analytical capabilities and proficiency in data analysis tools.

• Exceptional communication and presentation skills.

• Experience in leadership and team management.

• Knowledge of SEO (Search Engine Optimization) is advantageous.

• Familiarity with web analytics tools such as Google Analytics.

• Must reside in the USA.

• Cannot sponsor or take over sponsorship of an employment Visa.

🏝️ Benefits

• Generous paid time off.

• Healthcare coverage.

• 401(k) and retirement savings plans.

• Flexible scheduling options.

• Remote-first work culture.

• Opportunities for professional development.

• Employee referral program.

• Additional perks aimed at keeping employees healthy, productive, and fulfilled.