Senior Paid Search Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the strategy and implementation for three to five portfolio accounts with a monthly expenditure between $1K and $40K across Google Ads and Microsoft Ads.

• Create weekly performance reports for each account in .docx format and prepare monthly summaries suitable for clients.

• Perform ad-hoc analyses when campaigns encounter issues or present new opportunities.

• Engage directly with clients through written updates, review calls, and occasional strategy presentations to senior stakeholders.

• Oversee account organization, Smart Bidding strategies, target calibration, Performance Max asset groups, signal feeding, search term analysis, negative list management, ad copy, feed audits, and feedback on landing pages.

• Address discrepancies between Triple Whale and GA4, and justify working figures in reports.

• Identify opportunities such as unlocking branded budgets, shifting channels for Performance Max, testing Demand Gen, and making geo or bidding migrations.

• Utilize Claude Code, Python scripts, Google Ads, Meta, and Triple Whale APIs, as well as JSON parsing, GAQL queries, and terminal workflows to develop and execute projects.

⛳️ Requirements

• Minimum of 5 years of experience managing paid search campaigns in an agency environment.

• Experience in a role where you independently manage client relationships.

• Proficient in Google Ads (Search, Shopping, Performance Max, Demand Gen) and Microsoft Ads.

• Fluency in Smart Bidding.

• Proven track record in both lead generation and eCommerce.

• Familiarity with GA4, platform-reported conversions, cross-source reconciliation, and post-click pixel tools such as Triple Whale or Northbeam.

• Demonstrated ability to work remotely with excellent written communication skills.

• Capability to read or write Python that interacts with the Google Ads API, parse JSON, execute GAQL queries, and operate in a terminal; experience pairing with Claude Code or Cursor for automation is also relevant.

• Daily workflow experience with Claude Code, Cursor, or a similar agentic tool for executing tasks.

• Ability to articulate Smart Bidding and Performance Max signal weighting to CMOs.

• Up-to-date knowledge of Smart Bidding, Performance Max, AI-generated assets, and Demand Gen.

• Strong analytical writing skills, with claims clearly labeled as extracted, inferred, or assumed; accurate figures; and missing data flagged instead of estimated.

• Google Ads certification is advantageous but not mandatory.

🏝️ Benefits

• Part-time contract engagement.

• Flexible weekly hours ranging from 20 to 30 hours/week.

• Two-week paid working trial on one account prior to full portfolio assignment.