Senior Paid Media Strategist – Freelance

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop weekly and monthly reports for clients that deliver clear, executive-ready insights.

• Evaluate campaign performance trends to pinpoint optimization opportunities.

• Integrate data from various sources into actionable recommendations.

• Maintain dashboards, scorecards, and ongoing reporting processes.

• Transform performance data into compelling narratives for both internal and client audiences.

• Initiate, manage, and enhance campaigns on Meta and Google Ads platforms.

• Assist with paid social, paid search, audience targeting, and testing strategies.

• Suggest modifications in creative, targeting, and budget allocation to boost performance.

• Oversee pacing, delivery, and the overall health of campaigns.

• Aid in media planning, budget distribution, and performance forecasting.

• Detect trends, anomalies, and optimization prospects across various channels.

• Create reports, dashboards, and performance summaries.

• Assist with campaign quality assurance and continuous performance monitoring.

• Collaborate with media leadership on client priorities and strategic initiatives.

• Facilitate presentation development and planning efforts.

• Work with strategy, creative, analytics, and production teams.

• Contribute to process enhancements and operational efficiencies within the media function.

⛳️ Requirements

• Over 5 years of experience in paid media or performance marketing.

• Proficient in using Meta Ads Manager and Google Ads.

• Excellent analytical and reporting capabilities.

• Experience with GA4, Google Sheets, Excel, Looker Studio, Tableau, or similar tools.

• Ability to handle multiple priorities in a dynamic environment.

• Strong communication and presentation abilities.

• Capable of working independently while closely collaborating with cross-functional teams.

• Experience in an agency setting is a plus.

• Familiarity with TikTok, LinkedIn, Pinterest, or Trade Desk is desirable.

• Knowledge of dashboard automation tools such as Supermetrics is advantageous.

• Understanding of creative testing and messaging strategy is beneficial.

• Experience in supporting integrated digital campaigns across various client verticals is a plus.

🏝️ Benefits

• Freelance hourly position.

• Opportunity to work with diverse clients and disciplines.

• Chance to contribute to impactful work.

• Opportunity for growth alongside a supportive team.

• Remote-first work environment.

• Collaborative efforts with teams across the US.