Senior Paid Media Specialist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Own the strategy and planning for Paid Media across designated accounts and business lines.

• Convert business and marketing goals into recommendations for channels, audiences, investments, and KPIs.

• Maintain oversight of performance metrics, budgets, priorities, risks, and opportunities.

• Lead the implementation and optimization of campaigns on Google, Meta, and other pertinent platforms.

• Oversee budgets, pacing, targeting, bidding, creative rotations, and testing frameworks.

• Enhance media effectiveness, efficiency, and conversion rates.

• Analyze funnel performance and pinpoint the factors driving results.

• Transform data into actionable insights and strategic business recommendations.

• Ensure the accuracy of conversion tracking, UTMs, measurement, and data consistency.

• Collaborate with the Data & Analytics team to enhance reporting and decision-making processes.

• Present performance metrics, insights, and recommendations directly to clients.

• Serve as a Paid Media subject-matter expert during both strategic and tactical discussions.

• Work in partnership with Strategy, Creative, Data, Technology, and Client Services teams.

• Ensure high quality across campaign setup, tracking, reporting, and client deliverables.

• Streamline processes, automation, documentation, and quality assurance.

• Contribute to the development of testing frameworks, benchmarks, and best practices in Paid Media.

• Share knowledge and provide support to the wider Media team.

⛳️ Requirements

• Proven hands-on experience in executing and strategizing Paid Media campaigns.

• In-depth knowledge of Google Ads and Meta Ads.

• Experience in managing performance-driven, lead generation, and conversion-focused campaigns.

• Strong analytical skills with a solid understanding of media KPIs and funnels.

• Proficient with GA4, Excel / Google Sheets, and reporting tools.

• Ability to juggle multiple accounts, priorities, and stakeholder relationships.

• Excellent communication and client-facing abilities.

• Preferred: Experience with LinkedIn Ads, TikTok Ads, YouTube, and Programmatic advertising.

• Preferred: Background in Ecommerce and Growth Marketing.

• Preferred: Familiarity with Looker Studio and Power BI.

• Preferred: Experience with testing frameworks, automation, and emerging media technologies.

🏝️ Benefits

• Primarily remote work environment.

• Dynamic, cutting-edge work atmosphere.