Mid-Level Growth & Paid Media Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee paid media campaigns across Google Ads, Meta Ads, Bing Ads, and TikTok Ads.

• Take full responsibility for the entire funnel, linking acquisition, conversion, and revenue—from initial outreach to course enrollment or subscription.

• Track KPIs, pinpoint bottlenecks, and suggest enhancements to channels, campaigns, target audiences, creative assets, offers, and landing pages.

• Assist Growth initiatives by exploring opportunities, establishing priorities, and conducting experiments.

• Strategize and implement tests involving creative assets, audiences, messaging, bidding strategies, landing pages, and user experiences.

• Utilize AI to automate media operations for monitoring, alerts, performance analysis, insight generation, data organization, and support in ad creation.

• Discover AI applications that can enhance the speed, quality, and scalability of marketing operations, ensuring human validation and meticulous attention to data quality.

• Stay informed on public notices, calendars, seasonal trends, and commercial opportunities to guide campaigns.

• Identify niches, target audiences, products, and contexts with growth possibilities, and recommend focused activations.

• Work collaboratively with Branding and Content teams on the creation, adaptation, and direction of creative assets.

• Record analyses, hypotheses, outcomes, insights, and recommendations to foster the team's progression.

⛳️ Requirements

• Prior experience in managing paid media, whether through an internship, agency, in-house team, or personal project.

• Basic to intermediate understanding of Google Ads and Meta Ads, including campaign structure, objectives, target audiences, pixels, and tags.

• Knowledge of performance measurement metrics, including CPL, CPA, conversion rate, CTR, CPC, ROAS, attribution, and report analysis.

• Familiarity with Google Analytics 4 and spreadsheet tools such as Google Sheets or Excel for analysis and performance monitoring.

• A genuine interest in Growth, experimentation, automation, and the practical application of artificial intelligence in marketing.

• Ability to analyze issues, prioritize tasks, and translate data into actionable strategies.

• A curious, organized, hands-on individual with a readiness to learn, experiment, and document findings.

🏝️ Benefits

• SulAmérica national health and dental insurance, fully covered by the company.

• Wellhub (Gympass) or gym reimbursement.

• Partnership with Sesc, offering access to cultural and leisure activities.

• Starbem, Avus, and Auster apps providing health, wellness, and comprehensive support, including psychological, financial, and legal assistance.

• Meal or food allowance provided through an iFood card.

• Home office allowance distributed via an iFood card.

• Profit-sharing bonus in line with applicable regulations.

• Extended maternity and paternity leave.

• GranPix—project recognition program featuring awards.

• Childcare allowance.

• Full scholarship for undergraduate and graduate programs at Gran Faculdade.

• Free subscription to Gran Concursos Unlimited.

• 70% discount on in-person graduate and undergraduate programs in Curitiba.

• Gran Academy—corporate university dedicated to the development of GranLovers.

• Study incentive policies that promote continuous learning.

• Onboarding kit and equipment supplied by Gran.

• Christmas bonus distributed in December.

• Gran Baby Kit—a gift to celebrate the arrival of newborns in the family.

• M.O.M. – Mom’s Day Off: an additional day off per year, arranged in consultation with the direct manager.

• Gran School Kit—assistance with school supplies.

• Inclusion Allowance—exclusive for employees with disabilities.

• Petlove—health insurance for family pets.

• Birthday day off.

• Life insurance coverage.

• 100% remote work opportunity.

• 40-hour workweek.