Senior Paid Media Associate

This is a fully remote position, open to applicants in New York.

📋 Description

• Assist in shaping SeatGeek’s strategy across various video platforms (including linear TV, DRTV, CTV, and streaming), audio channels (streaming and radio), Display, YouTube, and other emerging media.

• Analyze the contribution of diverse channels, partners, networks, and inventory types within the overall media strategy.

• Experiment with new channels, formats, publishers, and inventory to identify scalable growth opportunities.

• Aid in the daily management of campaigns across Display, DRTV, CTV, Audio, and other designated channels from the planning phase through to launch and reporting.

• Collaborate with agencies and media vendors to develop recommendations, oversee campaign setup, and ensure timely and complete campaign launches.

• Challenge assumptions related to audiences, budgets, reach/frequency, inventory, and measurement strategies, offering insightful feedback.

• Track campaign delivery and performance, identifying opportunities for optimization during the campaign lifecycle.

• Directly manage selected campaigns within buying platforms, including campaign setup, targeting, pacing, optimizations, and reporting.

• Keep budget trackers updated and assist with media invoicing and reconciliation processes.

• Aid in constructing and executing a testing roadmap aimed at addressing questions about channel effectiveness, audience engagement, creative impact, frequency, and more.

• Collaborate with internal analytics teams to assess performance through incrementality testing, attribution, and other measurement methodologies.

• Leverage insights gained from campaigns to continually enhance SeatGeek’s media strategy and investment decisions.

• Prepare monthly and ad hoc reports.

• Work closely with Creative, Analytics, and other marketing teams to support the planning, execution, and assessment of paid media channels.

• Foster strong relationships with agency, platform, publisher, and measurement partners.

⛳️ Requirements

• Bachelor’s degree and a minimum of 4 years of experience in media planning, buying, performance marketing, integrated marketing, or a related discipline.

• Practical experience with at least two of the following channels: DRTV, CTV, Audio, Display, Online Video, or other paid media formats.

• Solid understanding of media planning principles, including audience strategy, reach and frequency, flighting, inventory management, and budget allocation.

• Experience collaborating with media agencies and/or working directly with publishers.

• Strong analytical capabilities and a keen interest in advanced measurement techniques, especially incrementality.

• A results-driven mindset with the ability to utilize data to inform investment recommendations.

• Capability to manage multiple campaigns, partners, timelines, and priorities concurrently.

• Excellent written and verbal communication skills, comfortable engaging with various stakeholders.

• A proactive and inquisitive mindset; eager to explore the workings of media, challenge assumptions, and seek opportunities for performance enhancement.

🏝️ Benefits

• Discretionary annual bonus.

• Flexible work environment, allowing you to work as many days a week in the office as you prefer or entirely remotely.

• A work-from-home stipend to assist with your home office setup.

• Unlimited paid time off (PTO).

• Up to 16 weeks of fully-paid family leave.

• 401(k) matching program.

• Student loan matching initiative.

• Health, vision, dental, and life insurance coverage.

• Up to $25,000 towards family building, reproductive health services, and gender-affirming care.

• Annual wellness expenses reimbursement of $500.

• Subscriptions to Headspace (for meditation), Headspace Care (for therapy), and One Medical.

• $360 per quarter for tickets to live events.

• Annual subscription to either Spotify, Apple Music, or Amazon Music.