Senior Paid Marketing Strategist

This is a fully remote position, open to applicants in Germany, +5 more countries.

📋 Description

• Take ownership of the strategy and daily performance for key paid social and display channels, such as TikTok, YouTube, Google Performance Max, and Uber Ads.

• Develop a multichannel approach to lessen dependence on paid search and discover efficient avenues for growth.

• Oversee six-figure monthly media budgets focusing on customer acquisition, revenue, CAC, and LTV-to-CAC performance.

• Create, launch, and optimize campaigns that drive Typeform signups and attract new paid customers.

• Collaborate with copywriters and designers to translate creative concepts into effective campaigns.

• Conduct A/B testing across creative assets, copy, landing pages, placements, audiences, and bidding strategies.

• Investigate and experiment with new channels such as audio and CTV.

• Lead and enhance the paid marketing measurement strategy, incorporating Marketing Mix Modelling, incrementality studies, and alternative measurement frameworks.

• Design experiments to assess the incremental impact of campaigns beyond conventional attribution methods.

• Work alongside Tracking and Data teams to bolster measurement capabilities.

• Disseminate insights, results, and recommendations throughout the Marketing team and the broader organization.

• Contribute to the comprehensive full-funnel acquisition strategy encompassing both demand creation and demand capture.

• Collaborate with Creative, Product Marketing, Data, RevOps, and Finance teams within the Acquisition group.

⛳️ Requirements

• Approximately six or more years of hands-on and strategic experience in performance marketing and media buying.

• Extensive experience managing paid social and video channels, preferably including TikTok, YouTube, and Meta.

• Proven ability to own campaigns from creative brief to implementation, optimization, and measurement.

• Demonstrated success in managing six-figure budgets while achieving efficient performance outcomes.

• Familiarity with MMM, incrementality testing, or other measurement techniques beyond traditional attribution.

• Strong analytical abilities and comfort with campaign performance, conversion funnels, CAC, and LTV metrics.

• Solid understanding of digital measurement, including tagging, attribution, and incrementality.

• Experience in developing creative and UGC assets specifically for paid social channels.

• Capability to balance creative thinking with sound commercial judgment.

• A curious mindset and willingness to research and address unfamiliar challenges.

• Ability to work collaboratively across teams and influence Creative, Product Marketing, Data, and Finance stakeholders.

• Comfort in navigating uncertainty and adapting strategies based on test outcomes.

• Experience in SaaS or B2B lead generation is a plus.

• Familiarity with sales technology or marketing technology is advantageous.

• Experience managing external agencies or digital production partners is desirable.

• Knowledge of ad servers and campaign trafficking is an asset.

🏝️ Benefits

• Equal-opportunity employer.

• Commitment to diversity and fostering a workplace that is free from discrimination and harassment.

• Upholding respect, transparency, and trust as core company values.