Senior Paid Acquisition Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic liaison.

• Conduct bi-weekly client meetings focused on performance, strategy, testing priorities, and future steps.

• Prepare and dispatch bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while seizing opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and implement performance enhancements.

• Develop testing strategies for various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for experimentation.

• Leverage performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors and provide guidance on creative direction.

• Utilize AI tools to expedite research and copy development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and take responsibility for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of direct experience in paid media, particularly with Meta advertising.

• Proven capability in simultaneously managing multiple client accounts and leading strategy discussions.

• Demonstrated success in directing campaigns towards established performance goals while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Knowledge of conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Familiarity with video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in a performance marketing agency.

• Preferred: Expertise in direct-response advertising.

• Candidates vying for the upper compensation range must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-driven funnels.

• Upper-range candidates should provide evidence of measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative input.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick time, and public holidays.

• Opportunities for Training & Development.

• Work From Home arrangements.

• Flexible Scheduling options.

• Performance Bonus incentives.