Senior Meta Strategist

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Manage a portfolio of client accounts and act as the main strategic contact

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and future actions

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings

• Convert performance data into actionable recommendations and strategic insights

• Foster client relationships to enhance retention, renewals, and referrals

• Recognize and mitigate account risks while identifying opportunities

• Design, implement, and optimize Meta campaigns aimed at lead generation and appointment scheduling

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing

• Track daily performance metrics against cost-per-appointment and other acquisition criteria

• Analyze underperforming campaigns and identify areas for improvement

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign variables

• Compose direct-response ad copy and scripts for video sales letters tailored to financial services audiences

• Create hooks, angles, offers, and variations in messaging for testing purposes

• Leverage performance data to formulate creative and messaging hypotheses

• Collaborate with video editors and provide creative guidance

• Utilize AI tools for research and content development while exercising strategic judgment

• Establish and troubleshoot tracking systems, Meta pixels, and conversion events

• Set up Calendly integrations, Zapier automations, and lead-routing processes

• Address technical challenges between advertising platforms and client systems

• Assess media, messaging, tracking, and lead flow to detect funnel issues

• Report to the Associate Director of Operations and take ownership of client performance, relationships, and retention

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with significant responsibility for Meta advertising

• Proven experience managing multiple client accounts and leading strategic discussions with clients

• Demonstrated ability to drive campaigns toward specific performance objectives while ensuring client retention

• Strong skills in direct-response copywriting, including ad content and scripts

• Experience in developing and testing creative concepts, hooks, angles, and messaging

• Familiarity with conversion tracking, pixels, and basic marketing automation tools

• Excellent communication, organizational, analytical, and problem-solving abilities

• Preferred: Experience in financial services marketing

• Preferred: Background in lead-generation and appointment-setting campaigns

• Preferred: Knowledge of video sales letter marketing

• Preferred: Experience with high-ticket or considered-purchase sales funnels

• Preferred: Background in performance marketing agency settings

• Preferred: Expertise in direct-response advertising

• Candidates seeking upper compensation range must showcase hands-on experience in creating and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels

• Candidates aiming for upper compensation range should present measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments achieved through their creative contributions

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays

• Training and Development opportunities

• Work From Home flexibility

• Flexible Scheduling options

• Performance Bonus incentives