Senior Media Planner

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Provide clients, media personnel, internal teams, and vendors with media expertise and leadership.

• Plan, purchase, analyze, test, and optimize paid media across both digital and traditional channels for pharmaceutical clients.

• Serve as the primary day-to-day liaison for media vendors.

• Manage trafficking requests, delivery of creative assets, and troubleshooting related to campaigns.

• Create and oversee Prisma campaigns, Authorizations, ATBs, and Insertion Orders.

• Lead workflows for campaign activation, including specification sheets, ad-serving platforms, traffic sheets, and tracking tags.

• Build or supervise DCM tags and coordinate the trafficking of tags and creative assets.

• Coordinate cross-functional teams and lead kickoff calls for campaigns.

• Create and manage campaign flowcharts and media launch trackers.

• Handle bill trackers, invoices, budget reconciliations, and other financial processes related to campaigns.

• Request and organize vendor data, performance reports, and campaign screenshots.

• Lead efforts for pacing and optimization of campaigns.

• Collaborate with analytics teams on monthly and quarterly reporting.

• Support media recommendations by managing RFPs, assessing proposals, and maintaining competitive and partner consideration sets.

• Develop media plan recommendations using Excel and PowerPoint.

• Mentor and offer daily guidance to junior planners.

• Create Media POVs in response to client requests.

• Participate in both internal and external meetings and communications.

• Implement diversity, equity, and inclusion principles while managing bias.

• Multitask, prioritize, and adapt in a fast-paced environment.

⛳️ Requirements

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent education coupled with professional experience.

• 3-5 years of experience in paid media planning, buying, or campaign management across various channels, with a strong emphasis on digital media.

• Exceptional written, verbal, and presentation abilities.

• Comprehensive understanding of the media planning and buying process from RFP to reporting.

• Practical experience with Campaign Manager 360 (CM360) and Double Verify.

• Familiarity with Media Ocean Prisma, including campaign setup, IO creation, vendor management, pacing updates, budget adjustments, reconciliations, and billing workflows.

• Highly organized, capable of multitasking, prioritizing, and adapting while ensuring accuracy and attention to detail.

• Strong analytical abilities and capacity to interpret campaign data for actionable insights and optimizations.

• Proficient in Microsoft products, especially Excel (including pivot tables and complex formulas) and PowerPoint.

• Ability to cultivate and navigate cross-functional relationships.

• Interest in or experience with AI-enabled tools in media planning and performance analysis.

• Experience with media planning platforms and research tools such as Kantar, Media Radar, Pathmatics, and MRI.

• Current knowledge of market and media trends, emerging technology, and vendor capabilities.

• Background in online media; experience in pharmaceutical media is advantageous.

• Some travel may be necessary.

🏝️ Benefits

• Competitive salary.

• Comprehensive benefits package.

• Options for remote work.

• Reasonable accommodations during the hiring process.

• Some travel may be required.