Senior Media Manager, Retail Media Network – Mass & Club

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the Mass & Club retail media strategy across key customers, encompassing annual planning, campaign strategy, activation, optimization, pacing, and performance evaluations.

• Convert customer plans, joint business planning priorities, product assortment, innovations, promotions, and significant selling opportunities into a cohesive retail media calendar.

• Develop comprehensive plans that include retail search, onsite display, offsite media, social, commerce extensions, and other retailer capabilities.

• Establish investment recommendations by retailer, brand, item, and objective, reallocating funds based on performance metrics, economic factors, and customer needs.

• Safeguard always-on retail search and ensure coverage for high-intent demand.

• Analyze sales, traffic, conversion, market share, penetration, incrementality, profitability, and media efficiency indicators.

• Detect pacing issues, search gaps, out-of-stock situations, weak conversion rates, and underperforming tactics while implementing corrective measures and escalation processes.

• Generate concise business evaluations that cover performance, drivers, insights, implications, and subsequent actions.

• Collaborate with Omnichannel Mass & Club leaders and customer teams to synchronize strategy and execution with customer objectives.

• Link media plans with digital shelf and content readiness.

• Lead agency, platform, retail media network, and technology partners through briefing, setup standards, optimization, budget management, escalation, and accountability.

• Work alongside Sales, Omnichannel, Brand, Content, Finance, and Analytics teams.

• Create and oversee a test-and-learn roadmap across audiences, search strategies, formats, creative solutions, bidding, retailer capabilities, and measurement processes.

• Amplify successful strategies, discontinue or redesign low-value activities, minimize duplicate spending, and identify investment risks and opportunities backed by business rationale.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Advertising, Digital Commerce, Analytics, or a related field; or a comparable combination of education and relevant work experience.

• 8+ years of experience working with Mass and Club customers and integrating retail media with customer, brand, promotional, and joint business strategies.

• Progressive experience in retail media, shopper marketing, digital media, eCommerce, customer marketing, or a related field, preferably within the consumer packaged goods or retail sectors.

• Proven experience in building, activating, optimizing, and measuring retail media plans across significant retailer or retail media network platforms.

• Experience managing agency and platform partners, along with the ability to influence cross-functional teams without direct authority.

• Familiarity with incrementality, marketing return on investment, household or new-buyer growth, sales lift, digital shelf, and commerce measurement.

• Comprehensive understanding of retail media networks, retail search, onsite and offsite media, full-funnel planning, bidding strategies, audience targeting, and campaign optimization.

• Strong commercial and financial insight connecting media investments to customer priorities, item economics, incremental sales, and profitable growth.

• Advanced analytical capabilities with the skill to synthesize various performance signals into clear decisions and suggestions.

• Excellent written, verbal, and presentation abilities, including the capacity to create concise executive-ready performance reports.

• Capability to manage multiple customers, campaigns, budgets, and priorities within a fast-paced, matrixed environment.

🏝️ Benefits

• 18% annual incentive eligibility, contingent upon the business meeting financial targets and individual performance objectives.

• Fully remote work opportunity.

• Commitment to equal employment opportunities and nondiscrimination based on legally protected statuses.