Senior Marketing Strategy and Analytics Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the operational business partner to the leadership of Social Impact marketing.

• Facilitate regular operating rhythms, quarterly pipeline generation OKR targets, QBR data packs, and frameworks for marketing budget allocation.

• Develop business cases, scenario models, and ROI forecasts for new marketing initiatives.

• Assess capital trade-offs across various channels and stress-test anticipated pipeline returns and payback periods.

• Create, script, and implement automated marketing triggers utilizing Python/SQL notebooks.

• Directly input targeted accounts into sales workflows.

• Manage end-to-end pipeline attribution models spanning sales, marketing, and partner channels.

• Keep track of rep-level marketing metrics in Frontline Manager data packs and leadership scorecards.

• Operationalize account tiering and segmentation logic across Salesforce, 6sense, and Segment.

• Enhance lead routing, demand generation campaigns, and ABM outreach efforts.

• Collaborate with data science teams on marketing frameworks like Marketing Mix Modeling.

• Handle custom scenario analyses including bundling ASP impact, CLV/LFTV cohorting, and field event ROI modeling.

• Curate and optimize reporting assets in Looker, Tableau, and Salesforce.

• Oversee SQL logic using GitHub version control, dashboard glossaries, and automated data QA processes.

⛳️ Requirements

• A minimum of 5 years of experience in Marketing Analytics, GTM Strategy, Revenue Operations, or Business Intelligence within a rapidly growing B2B SaaS or technology company.

• Expertise in complex SQL.

• Proficient in Python or R for data extraction, manipulation, statistical analysis, and pipeline automation.

• Demonstrated success in creating enterprise-grade executive scorecards and self-service dashboards using Tableau and Looker.

• Strong understanding of Salesforce (SFDC) data architecture, campaign hierarchies, lead routing rules, and marketing automation platforms.

• Excellent communication skills with a proven ability to collaborate directly with Director/VP-level leaders to translate data insights into operational decisions.

• This role is not open for candidates based in CA, CT, NJ, NY, PA, or WA.

• Approximately 15% travel is expected.

• Preferred: experience with Segment, 6sense, Marketo, marketing modeling, multi-touch attribution, CLV/LFTV analyses, Git/GitHub workflows, or knowledge of social impact/non-profit/public sector technology domains.

🏝️ Benefits

• Competitive salary.

• Generous vacation policy.

• Comprehensive parental and wellness leave.

• Health insurance coverage.

• 401(k) retirement plan.

• Paid sick leave.

• Paid personal days off.

• Paid parental leave.

• Potential participation in Twilio’s equity program.

• Potential inclusion in Twilio’s corporate bonus program.

• About 15% travel to facilitate in-person connections.

• Support for employee volunteering and donation initiatives.