Senior Marketing Specialist – Retention, Loyalty & Growth

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership of the CRM and retention strategy from start to finish.

• Create a detailed CRM roadmap and independently identify the key opportunities to enhance repeat purchase rates, retention, and Customer Lifetime Value.

• Formulate the campaign and communication strategy using Klaviyo.

• Oversee data-driven, targeted newsletters that align with both customer and business goals.

• Further refine customer lifecycle communications, encompassing welcome messages, post-purchase follow-ups, cross-selling, upselling, replenishment, subscriptions, and win-back campaigns.

• Develop scalable automation processes.

• Broaden WhatsApp marketing efforts, choose appropriate tools, and establish new CRM channels.

• Collaborate with relevant stakeholders to enhance the subscription model.

• Improve subscription conversion rates, duration, and retention from a CRM viewpoint.

• Formulate data-driven hypotheses, prioritize experiments, and scale successful initiatives.

• Maintain clean and consistent data across the store, CRM, and messaging platforms.

• Manage performance metrics using KPIs such as repeat purchase rate, churn, CLV, and revenue per recipient.

⛳️ Requirements

• A minimum of five years of professional experience in CRM or retention marketing within e-commerce/D2C, preferably in the food or FMCG sectors.

• Comprehensive understanding of how email, WhatsApp, subscriptions, and other CRM channels integrate throughout the customer journey.

• Capability to independently evaluate and enhance the necessary tech stack.

• Extensive expertise in Klaviyo.

• Strong experience with Shopify, including its events and data structures.

• Proven track record of significantly increasing revenue, retention, and flow performance through CRM initiatives.

• Proficient in developing a CRM roadmap, creating segments in Klaviyo, setting up flows, configuring tests, and analyzing the outcomes.

• Excellent command of written and spoken German.

• An interest in nutrition, fitness trends, and the broader market is beneficial but not essential.

🏝️ Benefits

• The chance to independently influence a crucial business area and play an active role in the growth of a dynamic startup.

• Join an ambitious Löwenanteil team with a clear mission and a strong product offering.

• Enjoy flexible working arrangements and a flat hierarchy that encourages decision-making autonomy.

• Access to personal and professional development opportunities.

• Flexible remote work options, with a modern coworking space in Oldenburg available for in-person visits and meetings.

• Enjoy delicious food.

• Benefit from a generous employee discount on our products.