Senior Marketing Specialist, Africa

This is a fully remote position, open to applicants in Africa.

📋 Description

• Create and execute the comprehensive marketing strategy for ESS in alignment with growth and business development goals.

• Set marketing priorities, KPIs, budgets, and performance metrics.

• Formulate targeted marketing plans for various markets, sectors, services, and client demographics.

• Recognize market trends, emerging opportunities, and avenues for business expansion.

• Enhance ESS's standing in the environmental, social, ESG, sustainability, and technical consulting sectors.

• Provide strategic marketing guidance to senior management and business development teams.

• Direct ESS's brand identity, messaging, market positioning, and value propositions.

• Produce corporate profiles, capability statements, case studies, presentations, brochures, and a variety of marketing materials.

• Spearhead the digital marketing and communications strategy.

• Oversee LinkedIn, website, newsletters, campaigns, and other digital content.

• Create thought leadership pieces on ESG, sustainability, environmental and social management, mining, energy, and infrastructure.

• Simplify complex technical services and project experiences into clear, engaging, and commercially relevant content.

• Track digital performance, audience engagement, and lead generation through analytics.

• Assist in lead generation and client acquisition efforts alongside senior management and business development teams.

• Conduct market research and competitive analysis across key markets.

• Discover new sectors, markets, partnerships, and client opportunities.

• Develop account-based marketing and sector-specific campaigns.

• Support conferences, industry events, webinars, and strategic networking initiatives.

• Contribute to proposals, tenders, prequalification submissions, and other business development documentation.

• Utilize knowledge of African markets, industries, institutions, and business environments for regional growth.

• Foster relationships with professional networks, industry associations, media, and strategic stakeholders.

• Coordinate marketing activities across various ESS teams and markets.

• Collaborate with technical specialists to ensure accurate marketing content development.

• Manage external marketing agencies, designers, consultants, and suppliers as needed.

• Establish marketing processes, standards, and reporting mechanisms.

• Support and mentor marketing and communications resources within ESS.

⛳️ Requirements

• Master's degree in Marketing, Communications, Business, Public Relations, or a related field.

• Over 10 years of progressive marketing experience, including substantial strategic or leadership roles.

• Demonstrated ability to develop and implement multi-market or international marketing strategies.

• Experience in professional services, consulting, engineering, environmental services, ESG, sustainability, mining, energy, infrastructure, or another technical B2B context is highly desirable.

• Experience in environmental, ESG, sustainability, or social consulting is a significant advantage.

• Proven background in marketing technical or professional consultancy services is particularly sought after.

• Strong familiarity with African markets and business landscapes.

• International experience and exposure to global clients or organizations is advantageous.

• Proficiency in both English and French is required.

• Exceptional written and verbal communication abilities in English and French.

• Strong strategic and commercial acumen.

• Excellent understanding of B2B and professional-services marketing.

• Expertise in brand management, digital marketing, content creation, and communications.

• Ability to convert complex technical information into compelling commercial messaging.

• Strong skills in market research and analytics.

• Excellent stakeholder management and influencing capabilities.

• Data-driven mindset regarding marketing performance.

• Strong project management and organizational competencies.

• Creative, proactive, and results-oriented approach.

• Capability to work independently while collaborating with senior leadership and multidisciplinary teams.

• Strong awareness of diverse cultural and business environments.

🏝️ Benefits

• A strategic marketing leadership role within an international consultancy.

• Opportunity to influence ESS's global brand, positioning, and growth strategy.

• Exposure to key sectors such as environmental and social consulting, ESG, mining, energy, infrastructure, and sustainability.

• Collaboration with international technical, commercial, and business development teams.

• Significant autonomy to develop and implement innovative marketing initiatives.

• A dynamic and multicultural working environment.

• Opportunities for professional advancement.