Senior Marketing Operations, Analytics Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Horizon3's marketing attribution strategy for funnel, pipeline, and revenue impact.

• Ensure alignment of funnel metric definitions among Marketing, Sales, and Finance teams.

• Develop CPO, CPL, and ROI reports by channel, program, and segment.

• Create and manage dashboards for funnel tracking, pipeline analysis, campaign ROI, ABM account engagement, and field program performance.

• Generate performance narratives suitable for executives and board members, collaborating with marketing leadership.

• Establish self-service reporting tools to address routine inquiries from the team.

• Utilize RevSure and Tableau to deliver clear reports and compelling visuals.

• Examine funnel conversion rates, velocity, and cohort performance.

• Construct planning models that connect expenditures to anticipated pipeline and assist in target setting and pipeline forecasting.

• Design campaign tests and assess results with transparency.

• Perform comprehensive analyses for leadership review.

• Collaborate on data collection, campaign tracking protocols, and UTM standards.

• Review marketing data, identify anomalies, and implement source-level corrections.

• Leverage AI tools to enhance analysis and reporting efficiency.

• Act as an analytics partner to demand generation, field marketing, campaigns, SDR leadership, RevOps, and Finance.

• Mentor Marketing Operations Analysts; there are no direct reports.

⛳️ Requirements

• A minimum of 5 years of experience in marketing analytics, revenue analytics, or marketing operations within the B2B SaaS or technology sector.

• Proficient in advanced Salesforce reporting, including cross-object reports, dashboards, formula fields, and campaign influence.

• Practical experience in constructing and maintaining marketing attribution models, along with the ability to communicate their limitations.

• Strong grasp of the B2B funnel, lead lifecycle, and pipeline dynamics.

• Advanced skills in spreadsheet modeling.

• Familiarity with a BI tool such as Tableau, Power BI, or a similar platform.

• Financial acumen in CPO, ROI, and budget-to-pipeline planning.

• Capability to translate analysis into clear recommendations for executive audiences.

• High standards for accuracy and the ability to independently verify work.

• Experience with RevSure.

• Proficient in SQL or Python.

• Familiarity with GTM tools such as Chili Piper, Zuddl, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk.

• Experience in cybersecurity, highly technical B2B markets, or enterprise go-to-market strategies.

• Must be legally authorized to work in the United States.

• Must be able to work without requiring employment visa sponsorship or disclose current/future sponsorship needs.

🏝️ Benefits

• Equity package in the form of stock options for all full-time positions.

• Health, vision, and dental insurance for you and your family.

• Flexible vacation policy.

• Generous parental leave.

• Opportunities for career development.

• An inclusive and collaborative culture.

• Options for remote and hybrid work depending on the role and location.

• Minimal travel for internal offsites; job-related travel expenses will be reviewed and approved by management.