Analytics Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Measure, analyze, and enhance e-commerce performance.

• Ensure accurate measurement of key customer journeys and interactions.

• Transform data into actionable insights for the E-commerce, Marketing, Product, and Technology teams.

• Create, configure, and maintain tags, triggers, and variables in Google Tag Manager.

• Implement and improve e-commerce tracking within Google Analytics 4.

• Define and execute events, parameters, and conversions.

• Develop specifications for the dataLayer for the development team's implementation.

• Technically validate the e-commerce dataLayer and events.

• Implement and validate e-commerce events, including view_item_list, select_item, view_item, add_to_cart, remove_from_cart, view_cart, begin_checkout, add_shipping_info, add_payment_info, and purchase.

• Create custom events to track specific website journeys and interactions.

• Troubleshoot tracking issues and inconsistencies in data.

• Test implementations using GTM Preview/Debug, GA4 DebugView, and browser developer tools.

• Validate new e-commerce features and releases from an analytics and tracking perspective.

• Document the measurement plan, events, parameters, and rules for implementation.

• Support the governance and organization of GTM containers.

• Monitor and analyze the entire customer journey across the e-commerce experience.

• Build and track conversion funnels.

• Identify drop-off points, friction, and opportunities to enhance the digital experience.

• Monitor sessions, users, conversion rates, add-to-cart rates, cart abandonment, checkout abandonment, revenue, orders, average order value, and performance by channel, device, category, and product.

• Create and maintain digital performance dashboards.

• Develop ad hoc analyses to support decisions in E-commerce, Marketing, Product, and Technology.

• Identify behavioral or measurement anomalies and investigate their root causes.

• Support campaign and acquisition-channel analyses.

• Assist with CRO, experimentation, and A/B testing initiatives.

⛳️ Requirements

• Hands-on experience with Google Analytics 4 (GA4).

• Strong proficiency in Google Tag Manager (GTM).

• Experience in creating and implementing tags, triggers, and variables.

• Experience in implementing events and parameters in GA4.

• Knowledge of Enhanced Ecommerce / GA4 Ecommerce.

• Experience in implementing and validating dataLayer.

• Ability to prepare tracking specifications for development teams.

• Experience with tag debugging and validation tools.

• Familiarity with key KPIs and funnels in an e-commerce operation.

• Experience using data visualization tools such as Looker Studio, Power BI, or similar platforms.

• Ability to independently investigate data and tracking issues.

• Basic to intermediate knowledge of HTML and JavaScript for tag implementation and troubleshooting.

• Experience with VTEX / VTEX IO (a plus).

• Experience implementing analytics specifically in VTEX environments (a plus).

• Knowledge of SQL (a plus).

• Familiarity with BigQuery and GA4 export to BigQuery (a plus).

• Knowledge of Google Ads and Meta Ads (a plus).

• Experience implementing pixels and tags for media platforms (a plus).

• Familiarity with digital behavior tools, heatmaps, and session replay (a plus).

• Experience with CRO and A/B testing (a plus).

• Knowledge of Brazil’s LGPD, cookies, Consent Mode, and consent management platforms (CMPs) (a plus).

• Familiarity with server-side tagging (a plus).

🏝️ Benefits

• Dental plan (available after the probationary period).

• Health plan (available after the probationary period).

• Complimentary transportation.

• On-site cafeteria.

• Profit-Sharing Program (PPR).

• Discounts on brands.

• Childcare assistance.

• Education assistance.

• Employee referral program.

• On-site coffee shop.

• Exclusive on-site stores for employees.

• Good Card Plus card.

• On-site banking service desk.

• Partnerships with educational institutions, gyms, and food service providers.