Senior Marketing Manager, Outreach

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and implement annual regional market development strategies that align with commercial priorities and measurable procedural growth targets.

• Act as the field-based marketing representative for a designated region encompassing key health systems and hospitals.

• Collaborate with Sales leadership to assess market opportunities, prioritize hospitals and surgeons, and create tailored adoption strategies.

• Adapt national marketing strategies into localized execution plans.

• Establish relationships with surgeons, referring providers, physician outreach teams, hospital marketing leaders, service line administrators, and executives.

• Oversee patient and referring-provider education, physician locator activation, surgeon outcome profiles, customer marketing initiatives, and regional awareness campaigns.

• Maintain a robust field presence through consistent engagement with customers and stakeholders.

• Create customer success stories, marketing materials, digital resources, websites, social media content, and referral-awareness programs.

• Track customer activation milestones, referral-event performance, KPIs, and commercial outcomes.

• Integrate Voice of Customer insights, market trends, competitive intelligence, and commercial feedback.

• Continuously refine regional market development strategies.

• Advocate for Intuitive's culture, values, collaboration, innovation, accountability, and customer-first approach.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Healthcare Administration, Business, or a related field is required.

• A Master’s degree is preferred.

• Over 8 years of experience in provider outreach, physician relations, healthcare marketing, pharmaceutical sales, medical device sales, hospital business development, or related commercial healthcare roles.

• Proven success in building relationships with hospitals, physicians, and healthcare executives.

• Experience in developing and implementing regional growth strategies.

• Experience in cross-functional collaboration with Sales, Marketing, and Clinical teams.

• Strong grasp of healthcare provider engagement and referral development.

• Ability to analyze market data and convert insights into actionable strategies.

• Experience supporting physician outreach, hospital marketing, or healthcare business development initiatives.

• Familiarity with integrated delivery networks (IDNs) and complex health systems.

• Knowledge of digital marketing, customer activation strategies, social media, and website optimization.

• Experience planning and executing educational events and customer engagement initiatives.

• Must reside within the assigned geographic area.

• Willingness to travel approximately 75% within the assigned region.

• Ability to work collaboratively across Sales, Marketing, and Commercial teams.

• May require current proof of vaccination against certain diseases, including COVID-19.

• Candidates may be subject to U.S. export-control licensing or Technology Control Plan requirements.

🏝️ Benefits

• Remote work; employees are required to come onsite when requested by leadership.

• Incentives.

• Comprehensive benefits package.

• Equity opportunities.

• Reasonable accommodations for qualified individuals with disabilities.

• Equal employment opportunity protections.

• Potential vaccination-related accommodations/details based on the role.