Senior Marketing Manager – Campaigns & Content

This is a fully remote position, open to applicants in Germany.

📋 Description

• Enhance digital marketing strategies throughout the entire customer journey, from lead generation to the transfer of qualified leads to the Sales team.

• Design, manage, and optimize cross-channel marketing campaigns aimed at generating reach, leads, and demand.

• Further develop lead funnels and pinpoint areas for optimization within the customer journey.

• Consistently improve tracking, reporting, and data integrity.

• Oversee CRM, marketing automation, and analytics tools.

• Provide clear visibility into the effectiveness of marketing initiatives.

• Take responsibility for KPIs within the designated area.

• Coordinate with the external SEO/SEA agency to ensure successful project delivery.

• Create audience-specific content for campaigns, websites, newsletters, social media, and lead generation efforts.

• Produce marketing materials, advertising assets, social media graphics, and presentations in collaboration with the working student.

• Maintain and enhance landing pages and website content.

• Work alongside internal experts and external partners.

• Actively influence the market positioning of AI, digital learning, and Microsoft 365.

⛳️ Requirements

• Several years of experience in digital B2B marketing.

• Proven track record in developing campaigns that generate qualified leads.

• Familiarity with customer journeys, marketing funnels, and conversion optimization.

• Proficient in using CRM, marketing automation, tracking, and analytics tools effectively.

• Capability to autonomously create, maintain, and enhance website and landing page content.

• An analytical mindset paired with creative ideas, along with the ability to derive actionable insights from data.

• Structured, self-motivated working style and a proactive approach.

• Excellent German writing skills with the ability to tailor content to specific target audiences.

• Strong sense of engaging content and messaging, as well as design, layout, and visual communication.

• Experience in producing marketing materials and digital advertising assets.

• A plus: familiarity with Microsoft 365, AI, B2B software, or digital services.

• A plus: experience working with agencies or external service providers.

• A plus: knowledge of Canva or similar design tools.

🏝️ Benefits

• Flexible working hours, remote work options, and the possibility to work from alternative locations (workation).

• 30 days of annual leave plus an additional 2 days off.

• Individual learning budget, designated learning time, and a diverse array of professional development opportunities.

• Flat hierarchies, an informal first-name culture, and quick decision-making processes.

• Company pension scheme.

• Corporate benefits.

• JobRad bicycle leasing.

• Wellhub membership.

• Modern offices featuring a rooftop terrace at the headquarters in Leinfelden-Echterdingen.

• Significant opportunity to shape the role with a high degree of autonomy.

• Direct collaboration with Sales, Management, and subject-matter experts.

• An environment that welcomes and encourages the testing of new ideas.