Senior Marketing Manager – B2C

This is a fully remote position, open to applicants in Netherlands, +4 more countries.

📋 Description

• Lead and coordinate marketing and communication initiatives for both B2C and B2B2C segments throughout the Netherlands and Benelux region.

• Design and implement partner marketing programs alongside banks, payment service providers, merchants, and ecosystem collaborators.

• Foster relationships within the payments ecosystem and serve as a reliable marketing advisor to essential stakeholders.

• Oversee and manage marketing campaigns, partner activations, content creation, and communication efforts aimed at B2C audiences.

• Brief and coordinate with creative, media, and agency partners.

• Acquire market knowledge and track stakeholder sentiment, competitive actions, and market trends.

• Monitor campaign performance, analyze market and customer data, derive insights, and enhance marketing operations.

• Present strategies, influence decision-makers, and engage stakeholders in initiatives that promote Wero's regional growth.

• Collaborate with the EPI Marketing team and cross-functional colleagues across Europe.

⛳️ Requirements

• Over 8 years of experience in B2C and B2B2C marketing, partner marketing, communications, or similar commercial marketing positions.

• Extensive experience in formulating and executing marketing strategies, campaigns, partnerships, and communication programs.

• Strong familiarity with the Dutch payments landscape, including banks, payment service providers, merchants, and industry stakeholders.

• Experience in Belgium and the broader Benelux markets is highly preferred.

• Background in fintech, payments, banking, or digital platform sectors.

• Demonstrated success in navigating complex stakeholder environments and aligning multiple partners towards common goals.

• Exceptional presentation, communication, and storytelling abilities, with a capacity to influence senior stakeholders.

• Strong analytical skills, with experience leveraging data and insights to enhance marketing strategies and business results.

• Capability to blend strategic thinking with practical execution in a dynamic setting.

• Experience collaborating with international and cross-functional teams.

• Bachelor's or Master's degree in Marketing, Business, Communications, or a related discipline.

• Proficient in English and Dutch (CEFR C1 or C2).

• Knowledge of French is an advantage.

• Ability to thrive in a remote-first, multicultural environment.

🏝️ Benefits

• Emphasis on a remote-first culture complemented by quarterly and annual in-person gatherings for all staff.

• Opportunity to work from another EU country for a maximum of 3 months per year.

• Competitive compensation package that includes salary, performance-based bonuses, and a comprehensive benefits program.

• Learning & development budget of €5,000 allocated for training each year.