Senior Marketing Events Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the strategy, planning, execution, and post-event evaluation for user summits, trade shows, and field events.

• Develop and manage comprehensive event plans, encompassing event selection, sponsorship recommendations, audience strategy, budget planning, staffing, onsite experience, and post-event follow-ups.

• Oversee cross-functional planning in collaboration with growth marketing, sales, customer success, partner marketing, product marketing, brand, creative, marketing operations, and executive stakeholders.

• Convert company and go-to-market priorities into event objectives, success metrics, run-of-show documents, staffing plans, and follow-up actions.

• Manage event budgets, oversee forecasts and actuals, negotiate with vendors, and identify necessary trade-offs.

• Direct event production and logistics, including venues, registration, audiovisual needs, booth design, sponsorship materials, speaker readiness, shipping, signage, promotional items, staffing, travel coordination, and onsite operations.

• Establish standards for pre-event and post-event execution, covering sales enablement, meeting generation, lead capture, lead handoff, and follow-up processes.

• Generate post-event reports linking investment to attendance, engagement, sourced and influenced pipeline, customer impact, lessons learned, and recommendations.

• Create scalable event playbooks, project plans, templates, vendor practices, and process enhancements.

• Mentor team members, contractors, and agency partners by defining workstreams, delegating ownership, and eliminating obstacles.

• Identify and assess hotels, venues, and experience providers; negotiate with vendors and facilitate contract reviews.

• Lead comprehensive event production with internal teams and external partners for large-scale events.

⛳️ Requirements

• Over 8 years of B2B event marketing experience, ideally in SaaS, enterprise software, account-based marketing, martech, or another rapidly growing B2B sector.

• Proven track record of managing complex events from start to finish, including user conferences, trade shows, executive programs, customer events, and regional field events.

• Strong business acumen and the ability to make decisions in ambiguous situations involving multiple stakeholders, competing priorities, and shifting timelines.

• Demonstrated experience in budget management, vendor negotiation, project oversight, and onsite leadership across multiple concurrent events.

• Revenue-driven mindset with experience collaborating with sales and marketing operations to set goals, capture leads, support follow-ups, and assess pipeline impact.

• Excellent written and verbal communication skills, with the ability to influence executives, sales leaders, customers, partners, vendors, and internal colleagues.

• Experience in refining event processes, reporting, templates, or operational rhythms to make programs more repeatable and scalable.

• Proficient in tools such as Salesforce, marketing automation, Asana, Bizzabo, ON24, or similar event and project management platforms.

• Willingness to travel for events and support occasional evening or weekend programs as required.

• Must have authorization to work legally in the United States.

• Must be able to respond to questions regarding current or future U.S. work sponsorship needs.

🏝️ Benefits

• Group Medical Insurance

• Personal Accident Insurance

• Term Life Insurance

• Preventive healthcare covering dental, vision, and outpatient needs

• Mental health support

• Fitness benefit

• Car lease policy

• Gratuity for long-term financial stability