Senior Director, Reach Operations – Events

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee the enterprise marketing lead operations system.

• Establish criteria for qualified marketing leads and contacts, encompassing scoring, routing, and conversion tracking.

• Design lead capture, scoring, and routing processes linked to sales pipeline results.

• Evaluate, refine, and enhance lead and contact operations as volume and complexity increase.

• Create reporting and analytics infrastructure to monitor lead velocity, conversion rates, and pipeline health.

• Develop and manage the enterprise event strategy and portfolio system.

• Create frameworks for assessing, prioritizing, resourcing, and measuring over 300 annual events and sponsorships.

• Implement event investment metrics, including cost-per-lead, pipeline contribution, and ROI.

• Negotiate and structure significant sponsorships and speaking engagements.

• Provide guidance to senior leadership on field marketing strategies, lead operations, event investments, and measurement standards.

• Align cross-functional teams with shared external engagement and pipeline benchmarks.

• Produce documentation and training on marketing measurement and CRM best practices.

• Anticipate the impact of decisions on sales forecasting, budget planning, and brand visibility.

• Benchmark practices against peer nonprofit and enterprise marketing organizations.

• Direct the initial operations of both systems and assess future execution capacity requirements.

⛳️ Requirements

• A minimum of seven years of experience in marketing operations, demand generation, or field/event marketing.

• Proven ownership of enterprise-level systems or frameworks.

• Experience in developing processes, systems, or standards from ambiguous situations.

• Advanced proficiency with marketing automation tools such as HubSpot or Marketo.

• Proficient in CRM systems like Salesforce.

• Familiarity with lead scoring, routing logic, and attribution modeling.

• Experience in negotiating high-value sponsorships, partnerships, or vendor contracts.

• Capability to set strategy and influence senior leaders, including VPs and above, without formal authority.

• Ability to facilitate alignment across teams and functions without direct reporting authority.

• Experience in holding cross-functional teams accountable to enterprise standards using data and adoption metrics.

• Strong analytical abilities, including creating reports and dashboards that link marketing activities to pipeline and revenue outcomes.

• Ability to foresee second-order effects across functions.

• Bachelor's degree required; equivalent professional experience will be considered in lieu of a degree.

• Willingness to travel up to 30% of the time.

• Capability to sit, stand, and work at a computer for extended durations.

• Ability to navigate event venues and conference settings and occasionally lift or transport materials weighing up to 25 pounds.

• Passion for enhancing educational and career opportunities through mission-driven work.

• Curiosity and readiness to embrace emerging technologies and AI-driven solutions.

• Strong written and verbal communication skills that are clear and concise.

• A learner's mindset and dedication to personal growth.

• Collaborative and empathetic approach.

• Authorization to work in the United States.

🏝️ Benefits

• Fully remote or hybrid work options available for candidates near College Board offices.

• Comprehensive compensation and benefits package.

• Location-adjusted salaries.

• Transparent discussions regarding compensation and benefits.

• Opportunities for meaningful career growth within a supportive team.

• Engaging mission-driven work.