Senior Marketing Analyst, Brazil, Argentina

This is a fully remote position, open to applicants in Argentina, +1 more country.

📋 Description

• Take responsibility for measuring Niche's B2B marketing and pipeline analytics, tracking metrics from marketing-sourced demand to qualified leads, opportunities, and closed deals.

• Oversee B2C growth and registration analytics across various acquisition channels and user conversion rates.

• Establish marketing metrics, calculation methodologies, and reporting frameworks.

• Evaluate contributions of channels and campaigns to the pipeline, guiding demand-generation investments.

• Create reports on leading indicators for pipeline health.

• Manage the B2B attribution model in Marketo, ensuring the integrity of data flows between Marketo, Salesforce, and Snowflake.

• Assist in business forecasting and pipeline reviews, providing documented methodologies and confidence levels.

• Handle registration and acquisition metrics, including funnel performance and campaign/channel attribution.

• Assess paid acquisition efficiency to inform media mix, budget, and forecasting decisions.

• Collaborate with Growth Marketing and Lifecycle teams on opportunity sizing, growth experiments, tracking issues, and reporting.

• Develop and maintain marketing dashboards and self-service views.

• Manage organic search analytics while monitoring changes in organic traffic.

• Work with Product and Data Engineering teams on event tracking and data modeling.

• Utilize reproducible SQL, maintain documented methodologies, validate results, and apply rigorous analytical reasoning.

• Review and critically assess analyses, serving as a subject matter expert on acquisition-funnel data.

• Provide informal mentorship to analysts and share techniques within the analytics team.

• Draft measurement requirements, contribute to dbt models and the semantic layer, and ensure quality assurance of delivered work.

• Advocate for AI-assisted analytics and assist colleagues in adopting reliable workflows.

• Present insights and recommendations to senior leadership.

⛳️ Requirements

• Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related discipline.

• 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related area.

• Proven experience managing marketing measurement from tracking implementation to reporting and recommendations.

• Familiarity with consumer acquisition data, web analytics, and paid media platforms, including GA4, Meta, and Google Ads.

• Background in B2B marketing and pipeline analytics, covering lead and MQL lifecycle, multi-touch attribution, campaign and channel contribution to the pipeline, and conversion through to closed business.

• Experience with marketing automation, CRM, and attribution data tools such as Marketo, Marketo Measure, and Salesforce.

• Ability to distill complex analytical insights into clear, actionable recommendations for non-technical stakeholders.

• Experience in a dynamic, cross-functional environment with shifting priorities.

• Advanced proficiency in SQL, including the ability to write, review, and troubleshoot complex queries independently.

• Strong skills in data visualization and dashboarding tools such as Streamlit, Tableau, or Looker.

• Working knowledge of Snowflake, dbt, and version-controlled analytics projects.

• Experience in designing and interpreting A/B tests and growth experiments.

• Familiarity with AI-assisted analytics tools such as Claude Code and the ability to validate their outputs.

• Comfort in operating as a senior individual contributor, influencing without authority, independently tackling complex problems, and mentoring peers.

• Applications/resumes must be submitted in English only.

• Nice-to-have: Proficiency in Python or R, SEO analytics, semantic or self-serve metrics layers, experience in SaaS/education technology/marketplace analytics, and familiarity with the education sector.

🏝️ Benefits

• All interviews are conducted remotely.

• Candidate experience is prioritized with a transparent, authentic, and comprehensive interview process.

• AI-powered tools are utilized to assist in evaluating applications, with an option to opt out available.