Senior Marketing Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Enhance and optimize omnichannel marketing campaigns as well as the lead generation center of excellence.

• Strategically plan and improve marketing initiatives across both paid and organic media channels.

• Set campaign targets and assess the efficiency of investments.

• Offer insights on targeting strategies and audience segmentation.

• Monitor lead performance and refine the transition of leads between marketing and sales.

• Evaluate and enhance the performance of marketing activities.

• Manage ad-hoc analytical requests as needed.

• Create and automate regular reporting processes.

• Track, report, and analyze lead funnels and lead revenue using Salesforce.com.

• Utilize Excel models, web analytics tools, statistical analysis tools, and campaign management software to analyze customer data, both external and internal.

• Assess online customer behavior and offer insights and recommendations to improve the guest experience.

• Conduct A/B and multivariate testing, communicate outcomes, and provide actionable recommendations.

• Develop PowerPoint presentations that convey market and consumer insights for the marketing and sales teams.

• Collaborate effectively with cross-functional teams.

⛳️ Requirements

• Exceptional organizational skills with the capacity to manage multiple projects and collaborate with various business partners.

• Proficient in Excel, Salesforce.com, and Tableau.

• Proven experience in leveraging data and insights to drive change and implement new initiatives.

• Excellent communication skills with the ability to convey insights clearly to diverse audiences.

• Familiarity with the cross-channel and cross-platform marketing and media environment, along with experience in advancing analytics and measurement capabilities is highly desirable.

• Demonstrated intellectual curiosity, adaptability, and meticulous attention to detail.

• Strong grasp of industry practices.

• High proficiency in tools, systems, and procedures.

• Effective planning and organizational skills.

• Strong decision-making, analytical, and problem-solving abilities with the capability to handle multiple tasks simultaneously.

• Excellent verbal and written communication skills.

• Good presentation and public speaking abilities.

• Strong interpersonal skills.

• Proficient conflict resolution skills and the ability to relay difficult messages effectively.

• Capacity to cultivate partnerships at all levels within the organization and start building external partnerships.

• Ability to address complex issues in a constructive manner.

• At least 5 years of experience in digital marketing.

• A Bachelor's Degree or equivalent is preferred; a Master's Degree or equivalent is a plus.

• May possess one or more industry certifications; professional certification may be necessary for advancement.

• Travel is typically less than 10%.

🏝️ Benefits

• Eligibility for bonuses.

• Coverage for Medical, Dental, and Vision.

• 401K Plan with Company Match.

• Paid Time Off (PTO).

• Paid Parental Leave.

• Income Protection.

• Work Life Assistance Program.

• Flexible Spending Accounts.

• Educational Benefits.

• Worldwide Scholarship Program.

• Opportunities for volunteering.